article thumbnail

Case Study in Free Agent Fundraising @AbolishCancer

Amy Sample Ward

Case Study. A free agent changemaker having success fundraising with Twitter. I thought that the Twitter feed @abolishcancer, which is the entire org, except for the blog, would be strictly focused on developing a following that had one thing in common- to fight cancer. I want to share that story! Then @THON came along.

article thumbnail

Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth's Blog: How Nonprofits Can Use Social Media

This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO case study SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The final set of case studies discussed social media success and failure.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Designing Programs to Build Community: Case Study with Charity Technology Trust

Amy Sample Ward

For many organizations with a small number of staff, it’s a luxury to have time to sit, talk, and think aloud together. Part of our conversation about who the community was and how it was broken down into groups also included some dedicated brain time about some of the words we were using.

article thumbnail

Case Study from Stories of Our City: Using Qriously to get feedback from the world

Amy Sample Ward

Here’s a Qriously case study, from Katy Gilbert – enjoy! And it was so much fun to watch people answering the questions and getting real time data to things that would help our project. The last category of questions that we asked was regarding Facebook and Twitter use. Thanks Amy for getting us hooked up!)

article thumbnail

Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Living Case Studies: Social Media and Sustainable Agriculture. Living Case Study. I use a “Living Case Study&# technique — it is less formal that your traditional case study because it covers a work in progress and shares lessons learned as well as successes.

article thumbnail

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. There’s another benefit.

article thumbnail

Twitter for Nonprofits: Presentation for the 140-Character Mission event

Amy Sample Ward

I was going to be presenting live via video but the time difference is just too much. About the event: Already Twitter, Facebook, and the rest are revolutionizing the business and marketing of social impact. Follow the conversation on Twitter (the Hashtag is #TiESE ). Twitter.Org: Twitter for Nonprofit Organizations.

Twitter 167