Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2010

Given the Silicon Valley location, the audience would doubt have smart phones in hand and be likely to be posting on Facebook , Twitter , or checking into locations using Foursquare or the festival blog. Tags: Case Studies Experimentation. If you are in the Silicon Valley in the next few days, check out the event.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2010

Crowdsourcing Questions: I use this when I'm developing training materials, particularly for case studies or sometimes for demos of Twitter as a crowdsourcing tools. Some Resources: Just getting started with Twitter? Also, see my Twitter Primers or WeAreMedia. Tags: experimentation twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2010

Networked Nonprofits: The Eva Longoria Case Study by Mark Drapeau, shares some examples and thoughts about Networked Nonprofits and free agent fundraisers. I’ll also be doing a webinar for CanadaHelps , workshop for Community Foundation of Monterey County , and a panel at BlogWorld about how Networked Nonprofits use Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2009

So, part of the presentation included a live demonstration on Twitter. One question about the Red Cross case study: What are the measure of success? Tags: scholar. Yesterday I wrote about social media and governance describing some ideas about how social media might be valuabe as part of the governance process.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2007

There is certainly no shortage of buckets where nonprofit technology tagged resources are being aggregated. Just A Few Good Resources Plucked from the NpTech Tag Stream and Kikino. How To Feed Your Blog To Twitter shows you an easy way to stream a presence on twitter and if you don't know about Twitter, read the 12-Minute Guide.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

Resources from Beth's Blog: Don't Moon People With Cameras or Atleast Hide Your Face While You Do It by Beth Kanter Red Cross Social Media Policy and Handbook: A Case Study by Beth Kanter The Pooch Porch Policy: Does Your Nonprofit Need A Social Media Policy by Beth Kanter. Tags: policy. Social Media Policies. World. . .

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2009

Note from Beth: In response for my call for guest posts on movement building, Cheryl Contee pointed me to her terrific case study about Mom's Rising. This includes a prominent blog, twitter feed, easy ways to share MomsRising content plus lots of photos and videos. Tags: movement building.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

tags: nonprofits socialmedia ). This slide deck comes via Tim Wilson who I "met" in Twitter while he was getting information to organize this panel. The panel featured case studies from David Neff , Heidi Adams.and Connie Reece. He has a write up of his process and notes here. David Neff has more.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. Twitter is establishing itself as a charitable giving and cause marketing channel. . The event attracted a lot of attention because it was an example of integrating a live charity event with Twitter. (See

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2010

I shared the story of how Pratham Books used Twitter to help get children's books to children in rural India. I also shared a brief case study of Red Cross over the past five years of integrating social media. Tags: india. A detailed description of the panel and discussion points can be found here by Ashutosh Desai.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2009

A Living Case Study of Red Cross Listening Techniques. Doing a living case study with Wendy Harman provided a chance to catch up her current practice. provides free data analytic tracking for services including Facebook, YouTube, Twitter and more - accessible through a web dashboard, XML and Dashboard and Yahoo!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2010

Claire Williams Diaz who works on social innovation at Twitter. She leads social innovation, philanthropy, and causes at Twitter and Blogs at Claire.us.com. Looking to get more out of Twitter? Why Twitter Matters | Getting Started with Twitter | Twitter 101 for Nonprofits. Meet Claire.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Tips and Case Studies Who’s Doing What, Where, and How? An Introduction to Facebook and Twitter for Nonprofits (Nathan Wright).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

PreSchool California : Did an experiment using Twitter as a way to connect with journalists. They discovered a slight disconnect between those journalists that wrote print stories on early learning issues, and those education journalists that were on Twitter. View more presentations from Beth Kanter. An Unanticipated Outcome.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Additioanily, they've gotten celebrities like Twitter-god Aplusk. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Unfortunately, my plane ride to Mumbai is not equipped with wifi or live US sports - so will be missing it and check in on Twitter when I land.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

If you use the hashtag #SaveMarinsCoho on Facebook, Twitter or Instagram with your photo , they will add your image to the album. Twitter: https://twitter.com/nfswildfish. Their follower counts went from 200 to 1800 in three months, and the hash tag went from being used 1,500 times when they started to over 20,000 times.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2009

Using Twitter, a digital camera and software that makes it easy to post photos to twitter and his network, he was able to quickly identify this mystery bird. United Breaks Guitars is just one recent case study of crowds being evil. Tags: crowdsourcing.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. Tagging photos. Tagging a person.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2009

They also have a @causes on Twitter and I hope they will use that to engage directly with the nonprofits who want to get better results rather than just tweeting about themselves. . I asked my Twitter followers for suggestions for questions , I tweeted the key points from the conversation yesterday. Tags: facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

Want to write a mini case study or guest post, please sign up here or leave a comment if you'd like to do an interview. conference , Twitter , YouTube , and ongoing collaboration through the wiki. Tags: transparency. Guest Post by Michael Edson: Smithsonian Web and New Media Strategy v 1.0.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Stop twittering from your cell phone in the bathroom and use that time to think about how you could be more efficient using a particular social media tool. Don't live on Twitter, your blog, Facebook, or your email.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

In a networked nonprofit, VCs might mine their personal and professional networks for ideation, best practices, and case studies to learn how organizations are engaging volunteers effectively. Tags: Guest Post Networked Nonprofit ncvs volunteer volunteermatch. Opportunity Design. Outreach/Marketing.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Bryce Skofield presented a case study about how their agency was using social media. They've created a campaign for Gilbert for Governor , a puppet, who uses YouTube and Twitter to talk about the agency's policy initiative. Tags: social media technology training.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

Followers, Friends, and Fans: Expanding Your Online Community If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? tags: blogging nptech ).   Laura and Jonathan will be sharing awesome case studies based on their experience.    Jonathan will focus on using Digg. 

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

See this IBM Social Media/Corporate Culture Case Study ). When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. Tags: cute dog theory ROI listening 2ndwave. What's important is a social media policy. It is about being polite and honest.".

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

We also use it an opportunity for participants to get on Twitter as an individual and how to use it as a personal professional learning and branding tool. In India, the line between personality and brand is not strict as it is in the US – and the identities can be fluid. I wrote about the practice of Team Tweeting here.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2009

I asked for some recommendations on Twitter for the best practical sources for change management. I also wondered about the historical context of change management and technology tool adoption, asking on Twitter if there case studies about the adoption of the typewriter in the workplace. Tags: change management.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2009

To prepare for this discussion, I posed this question on my Facebook status and Twitter: " How do you create an organizational culture that is not afraid to fail? It was one of the most commented status alerts and responded to questions on Twitter that I've had a while. Tags: change management.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

Some examples: A follower on Twitter or someone you're following. For example, a one-way connection on Twitter is someone who follows you, but you don't follow back. A two-way connection is someone you follow on Twitter and follows you back. (BTW, There is a tour on the site, free trial, and some case studies. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 18, 2008

Gayle Roberts made the point, " tags about the links between people are equally if not more valuable than tags about people." case study here , here and here ). I captured data about the flow of donations from my twitter campaign in October in spreadsheet, but wasn't sure how to diagram it.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

The add-on to my previous workshops were three "experiment in a box" modules which included Listening , Twitter , and Facebook Fan Pages. I created these for Twitter , Facebook Fan Pages , and Listening. . Ashely shared a mini case study about their Pacifier Campaign. I did floating consults. What are your thoughts?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2013

3) Social Network Analysis of the #GPF13 tag during the discussion created by Marc Smith. They are trying to get companies to share data mining, for example mining Twitter and FB to detect disease outbreaks. 2) Curated Blog Posts and Resources that provide context to the discussion or resources mentioned. Notes from Session.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Stop twittering from your cell phone in the bathroom and use that time to think about how you could be more efficient using a particular social media tool. Don't live on Twitter, your blog, Facebook, or your email.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Right now I've started the Nonprofits on Facebook Fan Page where we post case studies and useful articles. . Will Facebook create a featurer where you can pass along someone else's status like retweet on Twitter? Tags: facebook. Is Facebook going help how nonprofits use Facebook to further their success? Kyle Reiss).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. If you can demonstrate this (like Dell’s million dollar sales in Twitter) tout this loudly to management. Tags: ROI. I'd love to see some more. .

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter is the Second Highest Referral After Google. Donor Solicitation Techniques on Twitter. Twitter on Paper Icebreaker.

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