Tuesday, March 24, 2015

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter | Beth’s Blog

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter | Beth’s Blog: " When they launched their staff as champion strategy, they had to make the case that it was worth the investment of their time.  Says Murphy, it was a tough barrier for advocates and researchers who not used to communicating in 140 characters.  Over time, using Twitter has become more an organizational cultural norm."



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