20 Resources for Your Year End Giving Campaign

It’s no secret that the end of the year presents a wealth of opportunity for nonprofit organizations. While the holiday season still feels far away, your organization has probably already started buckling down into end-of-the-year strategies, goals, and stress-induced planning. It can be overwhelming to even think about such an extensive project, but these resources are meant to arm you with the inspiration and insight necessary to create an effective end-of-year campaign.

By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way.

End of Year Giving Trends and Opportunities

Preparing Your Database

  • Guarantee Success for Your Year-End Campaign with Donor Data as Your Guide: Make the most of your database by utilizing these best practices before the giving season begins.
  • Using Nonprofit Data to Find Your Next Major Donor: Gain valuable insight about which donors are more likely to give by leveraging your nonprofit’s data.
  • Easy Ways to Keep Your Data Clean and Donors Happy: Stay on top of data hygiene to avoid duplicate data and ensure that your donor’s experience is always a positive one. 

Building a Successful Year End Giving Campaign

  • How Facebook Can Boost Year End Fundraising Results: The social media giant is as integral to an online strategy as ever. Use these tips to create a solid plan for Facebook.
  • The New Normal in EOY Multi-Channel Fundraising: A successful marketing strategy has expanded beyond direct mail and email. Learn about other effective channels and how you can utilize them to drive online donations.
  • Top Ten Ways to Screw Up Your Year End Campaign: It’s not easy to think about, but there are definitely ways your campaigns can go wrong. Arm yourself with the knowledge of what you could do wrong so you can do what’s right.
  • 450 Email Subject Lines From End of Year Fundraising: Examine a few of the email trends from previous giving seasons, including send date and the most used words in nonprofit subject lines.
  • 6 Tips to Spice Up Your Nonprofit Newsletter: Avoid low open and engagement rates with these email tips!
  • How Nonprofits Can Improve Their Email Deliverability: Ensure that your emails are being delivered to your donors’ inboxes and avoiding the spam folder.

Stewarding Your Donors

Your Ultimate End-of-Year Fundraising Toolkit

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