Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2014

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch. Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2015

Zawadi has launched her own consulting firm and works with African nonprofits and social change activists on their social media and crowd funding campaigns. The #1MilliForJadudi campaign went viral within hours of launching it, and by the end of day 1, had raised more than the initial $10,000 goal. This campaign is a great example.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

SMoP14 — Campaign for College (@CollegeOpp) May 22, 2014. Johanson discussed a recent user generated video campaign for Teacher Appreciation Day in partnership with Soul Pancake that invited teachers to share a letter they would write to themselves when they first started teaching. The campaign leveraged nostalgia.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2015

They will also discuss the many opportunities and challenges that arise from the aftermath of a viral campaign and more importantly the lessons they have learned about replicating the results. You can read a summary of the viral campaign here and here. Our session used the following structure. It as a fantastic discussion.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2010

Given the visible success of the Haiti text to give campaigns, SMS is bound to become one of the tools in the an organization's fundraising bag if it isn't already. Today I heard about Drew Olanoff's latest fundraising campaign, a text to give strategy on behalf of Boarding for Breast Cancer. Tweet the “text to donate” campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. Her teams also provides guidance and support to their DC-area office and the Goodwill network around information architecture, design and content in the implementation of new technologies, campaigns and microsites. What is the objective of the Twitter campaign?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2012

Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 25, 2015

I discovered this campaign, along with a few others when I found out about the Indiegogo Playbook , a useful step-by-step guide to creating your strategy and setting up a crowdfunding campaign on Indiegogo. The other campaigns included: Hour of Code – Raised $5M by leveraging a live $2.5M

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2009

Two different green campaigns were launched this week with different objectives and strategies. The first is an environmental activism campaign using positive messages and creativity to advocate for the Climate Bill. What's different about the tone of this campaign is that it using happiness, love, and optimism as the core drivers.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. This morning on Twitter, Farra, from Big Duck, pointed me to a guest blog post titled " What Story Are You Telling Your Donors, Where Are You Telling It ?"

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. What are you waiting for, apply now.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2010

Note from Beth: I was lucky enough to connect with Julio Vasconcellos when we wrote blog posts on similar topics several weeks ago and he was kind enough to assist me with the birthday campaign. I'd love to hear in the comments which of these you agree or disagree with as well as what other "lessons learned" you would add to the list.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2008

There are at least three micro fundraising campaigns that have launched in the last week. It's time update the history of fundraising on Twitter post I wrote that last month after the Tweetsgiving campaign raised $10,000 in 48 hours. Her campaign, Well Wishes , is hoping to raise $25,000 for Charity: Water , in two dollar donations.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2007

It's an online tool campaigners can use to map out campaign actions, and also assess the campaign afterwards. I would love to see this for a marketing campaign with a social media component. It uses a logic model.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2009

Guest Post: Interview with Georgina Goodlander: Fill the Gap Flickr Campaign by Debra Askanase, publisher of Community Organizer 2.0 The Luce Foundation Center created a Flickr campaign to literally “ Fill the Gap ” in the gallery case. What are the objectives of the campaign? What is the Luce Foundation Center doing?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I'm An Embedded Free Agent Fundraiser My most recent social media fundraising experiment was a birthday campaign that raised $6225 from 161 donors using Facebook Causes Birthday application to benefit the non profit organization, The Sharing Foundation. Creating a Culture of Giving in Your Network This is my 7th personal fundraising campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2006

That's my screenshot contribution to the Take Back the Tech Campaign. So here's another thing to add to a campaign. They are also offering a concrete action per day here which is an excellent collection of tactical ideas for blog/web campaign. You can see the example on their front page. Technorati Tags: takebackthetech

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2008

I launched a bloggers campaign as part of the Sharing Foundation's America Giving Challenge. Roger recently shared some thoughts about why he is participating in the bloggers campaign. Bernadette Feeney, an adoptive parent, started her blog just to help with the campaign! Sharing Foundation Khmer Literacy Program. Bernie's Blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2007

In both my campaigns, I let the fundraising widget/badge remain on my sidebar even after the campaign was over and we had made our goal. More out of laziness versus strategy. In both instances, there were additional contributions - or the "bounce." " So, don't take down your widget immediately!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

Because you can’t just rely on prospect research , you need a fundraising campaign that is not only far-reaching but can still connect to each donor personally. Campaigns like this are extremely successful for some organizations, especially ones who have a strong social media presence. This is where peer-to-peer fundraising comes in.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2007

The youtube video is from Star Bucks Campaign. advocacy and leveraging the social community there: Starbucks Campaign. advocacy and leveraging the social community there: Starbucks Campaign. She points out why she likes the campaign: 1 ??? She posted a pointer on the NTEN Nonprofit Flickr Affinity Group list today.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Here's what I learned: What are some of the best practices for nonprofits who are planning/implementing a keyword advertising campaign? What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? Step 4: Set up Your Campaign in Google AdWords. And that's the point.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

It is a Facebook application that I can click on and it takes over to the web site campaign where I can click and their sponsor donates.19 Here's what I like the campaign design: It's easy and makes me feel good. I did use my facebook bookmarklet to share the campaign web site page. 19 cents to the program. close to $250,000. (I

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 27, 2007

If you are a blogger and want to participate in this blogger's campaign, you can sign up here. If we are four of the top causes to get the most unique donors, we'll win $50,000 for the Sharing Foundation as part of America's Giving Challenge.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2007

24 Hours for Darfur , a grassroots video advocacy campaign dedicated to ending the conflict in Darfur and promoting peace and security for the people living there. The campaign video will explain, but take a look at some of the ones submitted by people all over the world.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

What is ironic is that the WDM has not learned to apply what they presumably have learned from their other campaigns into virtual space. Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. And not just fundraise.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2006

Heifer International has rolled out a fundraising widget campaign. Then they will provide the widget code, campaign, and strategy tips. Here's the pitch: Make this holiday season special by using your blog, MySpace page, or other website to make a difference for a family facing hunger and poverty. You have to register first.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2006

Lisa Canter has brought the fundraising campaign for Leng Sopharath to the 50% mark! Thank you Lisa for your contribution and writing about the campaign too ! Tharum, who I had the pleasure of meeting via my work with Global s, has linked to the Campaign. As of today, contributors have helped me raise $381 towards the $750 goal.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . STAND: A Student Anti-Genocide Coalition. Stop Genocide. Team Darfur.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2007

For this campaign, I haven't sent out any "email blasts" - except for one to the video blogging community list. This campaign is mostly being run off of my blog, personal emails, a little Facebook and mostly Twitter. Heading down the home stretch. but wanted to share a few learnings re: personal fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

I'm taking a deep breath to capture the learnings and roll them into the next steps for my personal fundraising campaign on behalf of the Sharing Foundation 's College Sponsorship Program and Leng Sopharath. Results My campaign goal is $750 by December 31, 2006. I used the ChipIn campaign page feature. What's the protocol?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

In April, I blogged about HSUS "Stop Canada's Cruel Seal Hunt" campaign over at blogher and my blog and last December on my blog as part of a roundup of articles on using social networking spaces for campaigns. Tell me about the Stop Canada's Cruel Seal Hunt campaign? This was mostly a myspace campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2007

Peter Dietz of First-of-its-kind Philanthropy Network is now tracking the top ten micro-philanthropy campaigns. This week's top campaign is: Knitters Without Borders.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 15, 2008

Photo Source: Obama Family Dog Campaign All the dogs in my life have been adopted from animal shelters or dog rescue organizations. Choosing to adopt a puppy or dog from a rescue group or shelter, you're not only saving a life, you're decreasing the demand for puppies from factory-farm like puppy mills.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2017

Mobilization Lab Campaign Accelerator. The Mobilization Lab is a global innovation lab for online social change campaigns incubated by Greenpeace. Or you can simply access their campaign planning/design tools. They also have free guides available that explains and help you learn how to facilitate the process.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

It is a terrific example of story telling and use of video as tool to support a personal fundraising campaign. He documented it on film several versions are available, including a higher quality quicktime - The Water Buffalo Movie.

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