Both Allyson and Stephen are available for press interviews. Tags: Care2 New Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. – 8211; January 13, 2009 - Strengthening its commitment to helping nonprofit organizations tap into Care2’s millions of civically-active members in their online fundraising, advocacy and email marketing, Care2 proudly announced two new additions to its Nonprofit Services

Whether your job is to update your nonprofit’s website with fresh relevant news, or simply to keep colleagues informed of breaking news via your organization’s intranet or email, you might want to put Clip&Copy in your toolbox. Basically, it's a press clipping service that alerts you to high-quality articles on the topics you choose. So, how is Clip&Copy different from Google Alerts , or any of the other media monitoring services out there that you may already use? One more time-saving feature:...(

I'm really looking forward to my first ever National Press Club talk in Washington D.C. , coming up on April 29th. We have exciting news about Bookshare, and it's especially thrilling to be talking about an educational program that scales well and works. Tags: NPC National Press Club newsmaker Bookshar Of course, the secret to Bookshare is that it's not Benetech making it so successful, it's our volunteers, our community, the schools, colleges, universities, authors and publishers that make it work so well for people with print disabilities so severe that they cannot read a standard printed book effectively. ...Tags:

Google Press Center: News Announcement: "Google Leaps Over Language BarriersGoogle Translate adds new feature to convert search results into 12 different languagesHere at Google, part of our mission is to make the world's information universally accessible to our users, regardless of differences such as language. Today we are releasing a tool from Google Translate that takes us one step closer t

It’s great to see the media and traditional press starting to see the power of text-message (SMS) marketing. Tags: All Posts Company New A great article was published today in the New York Times: A Small Business Guide to Text-Message Marketing by by

Consider it like an interactive 24-hour news cycle. It’s where people go to gather news, resources and discuss issues. But remember don’t treat it as a one way communication tool to just blast out your latest press releases and action alerts. Last week I spoke on a couple of great panels at the Politics Online Conference about technology, social media and how Congress is trying to adapt to the ever-changing world wide web aka the “series of tubes” as former Senator Ted Stevens so hilariously described it. From grassroots advocacy staffers to Hill

When I set up a newsreader for an Executive Director full of blog, news and search feeds related to their organization’s issues and show them how they can skim through it for the most updated information about their cause, their eyes widen.Before your organization starts to blog, set up a newsreader, whether it is Bloglines or Google Reader or something else, and see what is being written about your organization and the issues that it represents. Quality not quantity doesn’t mean that each post reads like a press release, or a page from your annual report. I am often asked for advice from nonprofits that want to start a blog.

Blogs help provide quick, up to the minute news about your organization and cause. Not only can you share organizational news as it happens, you can also comment on how breaking news in the world relates to your cause, or organization. Blogs can give you the press you seek . Should all nonprofits have a blog? Nope.

Include bloggers on your press list. When you are creating your press list, be sure to search on Technorati and Google Blog Search to find bloggers who are writing about your organization's issues and send them your press release as well. The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. 3. Last March I was on a blogging panel for an event put on by the Alliance of Technology and Women. To prepare for the panel,

'Kitemark' could distinguish journalism from 'web noise' - Press Gazette: "Kitemark' could distinguish journalism from 'web noise'21 January 2009By Owen AmosA 'digital kitemark' to differentiate quality journalism from 'the noise of the web' should be introduced, according to a new report published this week.Other recommendations from What’s Happening to Our News, an independent report carrie