These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Before sitting down to work on your social media strategy, evaluate what kind of capacity you already have in your network.  Things to consider include: staff knowledge and experience with different tools as well as other internal knowledge I have a guest post up on John Haydon’s blog !  You can visit his blog to read the post and join the conversation there. 

Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process Resources include staff knowledge and comfort with different tools, experience levels of staff working with supports, volunteers, and the public, staff with time available, staff with appropriate job duties to include social media, available budget for training or workshops, etc.  There are a TON of lists out there that identify the top _# of things to do for really anything you want to explore (whether it’s building a model or building an organization). 

Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?) 5. Experiment (how can you get started, get your feet wet with this new stuff a little bit at a time?) ...Tags: 1. Identify Objectives (what you want to accomplish - stated as SMART objectives) 2.

Our social media strategy series continues with Mickey Gomez from the Volunteer Center Serving Howard County. Let’s start by pointing out that the Volunteer Center Serving Howard County (VCSHC) is a small nonprofit clearinghouse for volunteerism that connects potential volunteers with local nonprofit and governmental agencies. Their annual budget is approximately $150,000 and there are only two (2) full time employees.

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media.   One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics.  What else might you add or change? The Social Media Strategy Map and Worksheet 1.  Source:  Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN .  

We have described previously on this blog how Forum One approaches social media in general , as well as our experience with SlideShare and Scribd . Tags: Strateg In this post, we'll discuss the current glamour child of social media, Twitter. Twitter Twitter is impossible to ignore. It has been embraced by celebrities ( Britney

Using the Favorites function allows you to easily manage and implement this strategy. Experiment with Favorites and let me know how it goes. This morning I randomly selected 10 nonprofits on Twitter and viewed their “Favorites”. Eight of those had never Favorited a Tweet, and the other two had Favorited a couple of Tweets, but more than three months ago.

The incoming Obama administration is pledging to use some innovative internet strategies to expand citizen access to government information and processes. (This Related - TechPresident's Micah Sifry reflects on Obama campaign lessons and asks whether we have adequate tools for mass collaboration; these transition experiments may be showing how to scale up such collaboration. This gets us at Forum One pretty jazzed - we've been evangelizing a long while about using online services to expand public access to information, enable new forms of collaboration, and build online communities.) The

Custom Page Settings: Personalize Visitors’ Experience Do not experiment too much with your brand image on the page. Tips facebook for non-profits facebook pages Non-profit social media strateg Following is a guest post by Rajeev Edmonds from New Delhi, who publishes a blog called Mintblogger (I highly recommend subscribing if you haven’t already). Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people.

Remixing Social Media Strategy Game View more presentations from kanter . Over the summer,  Holly Minch , who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change, suggested that I facilitate a workshop on social media strategy with a group of nonprofit and philanthropy communications folks.   I'm so glad she did because for a while I've been wanting to better understand how a social How does designing (and implementing) a social media strategy easily support and enhance the overall communications mix?