The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. Here's how that looks: In the example above, after page 9, consumption of the content falls off the cliff, and there is a long tail. Avinash Kaushik , Google. Basically: Don't Obsess About Your Home Page.

quot; This helped us define a list of measurable goals, and also allowed us to define exactly how those goals would be tracked. For example, if our mission is to help more nonprofits use technology successfully, we could set a goal of increasing our membership, on the assumption that our Members are more engaged in our overall community.

And importantly, the return on investment in these technologies can be measured in terms of donations, page views, and names who receive your updates. For example, the ASAE (American Society of Association Executives) just ran an article called Expand your Audience through Social Media. Seems pretty bread and butter to me.

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. This is useful as a measure of the effectiveness of your subject line. Summary.

It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. For example, the keyword 'donate' is likely too broad for any campaign. If you run an AIDS research nonprofit, for example, you may want to use the term, 'donate aids research.'. We hope you do, too!  .

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

You'll need both internal information gathering -- looking at previous year's budgets and actual performance, for example -- as well as outside research. Metrics are a unit of measure. Tangible benefits are those we can easily measure and convert into dollars or time. Beth Kanter, Beth's Blog. Focus On Value. It is Credible.

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet!      Inspired by the Measure Everything:  Is Your Nonprofit Facebook Page Worth It? You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Fine highlighted Roger Carr as a prime example. Allison Fine and Beth Kanter keynoted a thoughtful keynote conversation moderated by Shireen Mitchell during the first annual NonProfit 20 Unconference. Nonprofits should embrace free agents to raise money for your organization said Fine and Kanter. Wendy has done a terrific job with it.&#.

good example of this is the dispersed hoohah generated by the London 2012 Olympic logo. Identify and define new measures of engagement , social capital and social impact. Now, none of us is absolutely certain yet how or what to measure - well, not everything - although I think we’ve got a pretty good foundation. Improvise.