"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

Online donors can be summed up with a phrase that would make an excellent soap opera title: the young and the generous. Obviously, we want more donors like them: they account for most of our acquisition, and they are a leading source of new revenue for most nonprofits. And, of course, the donor database is updated immediately!

rdquo; He went on to say “Email newsletters don't get read, yet they take more effort to prepare than a 250-word email” He concluded, "email is still a killer application, but only when used properly.". In contrast, nonprofits rely on building long-term donor relationships. Gensemer’s recommendations. So to Mr.

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 Click here to read the full results and details.

When it comes to online fundraising, an obvious tip is to meet your current and potential donors where they are. Then and only then should a nonprofit or cause concern itself with number of donors and amount raised. Last month, Facebook Causes added a feature called Donor Choices. Peter Deitz, Social Actions. and Canada.

Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders. Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. pitiful. Dreadful. Maybe that includes yours? Are you credible?

Check out these best practices to help protect both yourself and your organization. And, of course, if your organization has a disclaimer about revealing private donor / client information or trade secrets, be careful not to divulge this information online, either intentionally or accidently. Andrew Heller, andrewheller.com.

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging only about your organization and its work is a mistake.

Facebook provides an unprecedented opportunity for nonprofits: 200 million monthly active users, about half of whom are signing in and communicating with their friends on a daily basis, is an organizer's dream. If someone has already started a cause benefiting your organization, get in touch with them and build a relationship.