M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Tags: Case Studies Marketing Research Nonprofit Benchmark Studies Online Advocacy Online Fundraisi The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend

The failure statistic is often cited, usually with a moan and a wail. The statistics are real enough, by the way, although they are often cited incorrectly. Tags: Food, Herbs & Spices NPTech Technology Advocacy Gizmos & Gadgets Civil Societ It goes like this: 30, 40, or 50 percent of all IT projects go bad. The rest — the ones that actually succeed — well, they go “slightly bad too.”

The campaign aims to strengthen Darfur advocacy and enable individuals to send their appeals to political leaders. They also provide a great Video Advocacy Toolkit . Save the Bay supplements the embedded video with statistics and a variety of ways to get involved: Share, donate, sign up for updates, etc. Online video has become an increasingly popular tool used by non-profits to raise awareness. If you’re using video online and need some inspiration, or just want to see what others are doing, take a look at these non-profits who are educating and getting people

Here’s a simple statistic that might help shake us out of complacency: HRC claims to have spent $3.4 The world of social media that we live in means that continual communication and transparency is good because you then develop long-term relationships with your constituents. Our new world also means that you can’t hide the ball.

Flickr Photo: Brownpau In November, I was lucky enough to sit on a panel on text messaging for advocacy at the Convio Summit .  My Nielson Mobile has just released statistics that indicate that EVERYONE is now texting. My co-panelists, Matt Wilson from Mobile Commons and Kristin Kich of NARAL Pro Choice America both had some great case studies about using mobile to build lists and generate actions. There were lots of great questions during the session, including the very appropriate one about just who is texting anyway.  Much

Only 5% of Websites Have a Twitter or Facebook Link – Online Fundraising, Advocacy, and Social Media – frogloop – "Factual, an “open data repository” analyzed 4 million websites via data from Common Crawl, a non-profit group designed to crawl the web and provide data for anyone to use." Tags: roundup 2009 bookmarks campaigns casestudies collaboration community consulting data jobs list lists nonprofits nptech postalicious research resources socialchange socialmedia statistics websit I come across so many great conversations, ideas, and resources all over the web every day.

Those subscribers have consistently received messages such as insider updates, breaking news alerts, and advocacy outreach. The mobile list was built primarily from sign-ups through online advocacy campaigns, such as ending the Canadian seal hunt and stopping puppy mills. Our 55% — a (statistically significant) 77% increase in response to the appeal! Matt Wilson, Mobile Commons We We

Most nonprofit missions usually have an educational and policy advocacy component to them. To that end, if you want to see what I mean by managing traffic, please check out the traffic statistics for these three websites I’m currently managing for fun:  asianamericansforobama.com  and  apaforprogress.org . This is the second part of  Build A Nonprofit’s Technology Assets From The Ground Up, Part 1 OF 2 . In this post, I talk about the website tiers of the Maslovian hierarchy of nonprofit technology needs for the small nonprofit. Unfortunately,

It would seem only natural that, to show some big impact, you want to put some impressive statistics behind your work – dollars raised, lives saved, and so forth.  Thus, for most fundraising and advocacy efforts, you’ll be better off focusing on a single, real example than your very best statistics.  This is pure, unsupported conjecture on my part, but I would imagine that a few significant, Fundraising is all about impact.  You want your message to convince donors that your cause is important, that their donation is necessary, and that you will do something worthwhile

8221; I figured soon we wouldn’t need things like statistical sampling to measure our world. It’s stuff like voting information from Catalist seamlessly “mashed” and mixed with DemocracyInAction’s magic advocacy engine – one system sharing with another, where the sum, and the power, if done right, is greater than the collective parts, heralding either the spring of hope or, perhaps, the winter of our despair. Naming an epoch using the superlative prefix of “post” — as in post-industrial, or post-modern, or the particularly unsatisfying post-millennial — is the one true indicator that we haven’t a clue.