Staff spend all their mojo getting them up and going and then watering them, like seedlings, as they bloom into full-blown advocacy, outreach, or fundraising projects in a matter of weeks. Sure, it's work to figure out what they should be for your organization and build buy-in for them. Sarah Durham, Big Duck. Ah, Joust. sure do.

And some nonprofits like Big Love, Little Hearts who have invested time into using FourSquare have had some success raising money and using it to promote advocacy campaigns. First, search for your organization in Facebook Places. If your organization has been created, you will need to go through the process of claiming ownership.

Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns. Staying within the social media world and nonprofits, there is another great panel on how social networking is changing advocacy. It's SXSW.