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Tuesday, May 12, 2009
This is one of the questions we’ll be discussing today with some of the top women leaders on the topic of Video Activism. Women Who Tech Video Activism
Tags: Video Nonprofits youtube nptech advocac What impact does the widespread adoption of broadband have on social organizing via the Web? How does this vary globally?
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Friday, December 11, 2009
While there have been case studies highlighting successes, there aren’t many concrete studies on how social media directly impacts nonprofits' fundraising and advocacy. Your nonprofit does not need to be active on every popular social network. Online Advocacy Online Fundraising Social Networking Web 2. The nonprofit sector often debates how to calculate the value of social media. So when Engagement db released a new study on how well the top brands (Starbucks, Dell, Google, etc.)
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Thursday, July 9, 2009
Symptom 3: Online members not moving up the ladder of activism.
If your members are not moving up the ladder of activism, consider the following. Tags: Email Marketing Online Advertising Online Advocacy Online Fundraising Online Organizin Symptom 1: Churn rates are above 19% annually.
Tips: Identify strategies to minimize your churn rates such as timing action alerts to coincide with breaking news, crafting short and catchy subject lines, telling a good story, and giving members opportunities to take meaningful action on your issue.
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Thursday, October 29, 2009
Among my responsibilities was maintaining the citizen lobbyist phone trees - a job that entailed calling everyone on it every so often, in addition to activating it sometimes just to make sure everyone on it still knew what to do. Tags: Direct Mail Integrated Marketing Online Advocacy Online Organizin My first campaign job was in 1995 at Colorado NARAL. We didn't have an email list and we were just about to launch a website (complete with animated GIFs, natch).
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Thursday, August 13, 2009
Is online activism "slacktivism"? "Absolutely say the most successful nonprofit online advocacy experts. The truth is that online advocacy, and social media outreach used as part of a broader strategy, can both impact legislation and mobilize supporters to do other kinds of advocacy and donate money. Join Care2's Heather Holdridge and three of the most effective online advocacy pro's -- Barry Jackson Absolutely not!" The changed political landscape has provided new opportunities for organizations to run savvy, hard-hitting campaigns to fulfill their missions
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Wednesday, June 24, 2009
Movember is an organization that gets men around the world to grow a mustache during the month of November and to treat this activity as a fundraising event, the same way you would treat a run, walk or ride event for a charity. Tags: fundraising advocac It is not an every day occurrence that I hear about a project and think — that’s firkin’ brilliant. But at the Cause Marketing Forum a few weeks ago I was looking over the attendee list to the workshop where I spoke and saw that someone was listed as being from Movember.
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Wednesday, August 19, 2009
Or in the words of Urban Dictionary, “the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.” 8220;Are the publicity gains gained through this greater reliance on new media worth the organizational losses that traditional activists entities are likely to suffer, as ordinary people would begin to turn away from conventional (and proven) forms of activism (demonstrations, sit-ins, confrontation with police, strategic litigation, etc) and embrace more ’slacktivist’ forms, which may be more
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Thursday, May 14, 2009
M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list.
Tags: Case Studies Marketing Research Nonprofit Benchmark Studies Online Advocacy Online Fundraisin The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.
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Thursday, July 9, 2009
Symptom 3: Online members not moving up the ladder of activism.
If your members are not moving up the ladder of activism, consider the following. Tags: Email Marketing Online Advertising Online Advocacy Online Fundraising Online Organizin Symptom 1: Churn rates are above 19% annually.
Tips: Identify strategies to minimize your churn rates such as timing action alerts to coincide with breaking news, crafting short and catchy subject lines, telling a good story, and giving members opportunities to take meaningful action on your issue.
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Thursday, February 18, 2010
In the online advocacy and politics world, many of us have internalized the "Power Law" thanks to Clay Shirky and other leading thinkers in our space. What contributions made well and consistently would move the ball furthest for your organization? Being clear about what you need from the most active 20% of your supporters, activists, readers, or volunteers is the first step to ensuring you're building structures to find, cultivate, and support those critical folks. 2. We've all heard and lived the 80-20 gospel: 80% of your results will come from 20% of your efforts. In
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