Lauren-Glenn Davitian, CCTV Center for Media and Democracy. Election 2008 is remarkable for so many reasons. But, clearly, the campaigns have made social media a central strategy in their Donor, Volunteer and Voter mobilization efforts. What is your social media strategy? For the first time in U.S.

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. These overall strategies aren't anything new in the marketing world: social media is just a new way to do old business. Know Your Goals.

Social media is all the buzz these days. While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Social media can help you achieve all of these objectives and more.

It is very easy to get obsessive about setting up the hosted social network, or Facebook group, or CollectiveX groupsite, or Ning group, or whatever (and this is irrelevant to whether it's free to set up or not), and get bogged down in the features of the site. Tags: community social media The Three Reasons? It just happens.

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Online giving in 2008 was up 44% from 2007.

AARP California Twitter Account Last week at the WeAreMedia Workshop, someone asked a question about babyboomers and social media use.  Is it only younger people who are using social media.  Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media. 

Just wanted to revisit my fave social media blogger Chris Brogan 's list of what we might want a social media expert to know. How to tie other media into social media as an integrated campaign. How to create, edit, and post at least one other type of media besides text. Tactical (technical)?

Participating in social media can perform magic. No, you just learned a valuable lesson in social media. When you have a limited amount of time and space to capture your audience and bring them into your organization’s efforts every piece of social media communication becomes valuable and worthy of your time.

Whether we look at mapping tools, fundraising, or missing person systems, the social media response to the January earthquakes in Haiti all leverage the powerful technology we can hold in our hands: our mobile phones. But the way we think about and turn to social media in a time of disaster is changing. Mapping.

Tags: social networking Facebook social media