Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.

social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. Danielle Brigida, National Wildlife Federation As As If ignored, however, it can lead to tears of anguish and people punching their computers. I

Election 2008 is remarkable for so many reasons. As agents of social change, there is a great deal the nonprofit sector can learn from Election 2008. Starting with the new(ish) generation of interactive websites and blogs, we can observe how mainstream and alternative organizations serve up news, critical analysis, community building and civic engagement. Lauren-Glenn Davitian, CCTV Center for Media and Democracy Election For the first time in U.S.

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"Beyond these trends and landmark event, I think we’ve yet to see what will define our Generation, a Generation with a profound sense of social responsibility and a Generation who does not accept 'impossible' as a valid word in our dictionary. Yes, We Can." --Andrea Zak, Here's What's Defining Generation Y Now on Brazen Careerist . Last week I had the pleasure of facilitating a career counseling session for a group of Stanford students who were spending their "alternative spring break" meeting with social entrepreneurs in the Bay Area. By the time I saw them,

The time these require is highly correlated to whether you are currently generating this kind of content, but if you are already snapping shots, putting them up on the web (with a handy link back to the museum website) is a cinch, and it's totally acceptable to do it sporadically. create and manage a Facebook group or page, or a MySpace page. In these examples, staff are continually producing new content and interacting with the community via comment boards and other uploaded user-generated content. On Monday, David Klevan (from the US Holocaust Memorial Museum) and I spoke at the MAAM Creating Exhibitions conference about Web 2.0

When you think of a platform for user-generated content, you may not think of that platform as having power. There are four main powers that platforms have: the power to set the rules of behavior the power to preserve and exploit user-generated content the power to promote and feature preferred content the power to define the types of interaction available to users These powers constitute a set of controls which constitutes a real and valuable authority. I have a lot of conversations with people that go like this: Other person: "So, you think that museums should let visitors control the museum experience?"

Check out this image: "When you think of a platform for user-generated content, you may not think of that platform as having power. the power to preserve and exploit user-generated content 3. the power to preserve and exploit user-generated content User-generated content is what it's all about, including discussion around official publications or association content. Nina Simon of Museum 2.0 has, as always, a really great post about the Future of Authority: Platform Power .

As for Webalizer and AW Stats, they give you good feedback on the bandwidth you’re using and will help you keep your costs down regarding your site as unlike Javascript-based site metrics utilities, these tools use the log files your server generates to get a better indication of which files are eating up more of your bandwidth every month.  That’s a clever way to make the site traffic you generating when you’re messing around with your Wordpress site doesn’t get counted in your site statistics. I’ve started working with more and more Wordpress-based nonprofit Web sites such as those at asianamericansforobama.com and apaforprogress.org , stepping in after the site has been set up.

By the 2008 NTEN shindig in New Orleans, Twitter was an incredible asset. But it's a far more natural tool for generating ideas and camaraderie than cash. Skeptics take note - I agree with you that Twitter , the " microblogging " service that your friends are pressuring you to join, appears to be the ultimate synthesis of vanity and wasted time. All of that potential is there, and, worse, the service seems to advertise those traits as its raison d'etre.