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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 4) Design your creative.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media is time consuming and if you aren’t doing it right, you’re wasting your time.

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Great reads from around the web on March 2nd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. There's no expected return when you do someone a favor, or when you take time to share research for free. Measure THIS! What people are up to now. That's not all!

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Twitter Demographics.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at?

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