Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Strategy Media 52

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Social Media Training Train Media 278

Candid

JUNE 7, 2023

As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. Prioritize shareable content.

Advice 98

Advice Social Media Media Meme 98

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

Social Media 276

Social Media Media Hints Social 276

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 268

TechImpact

JUNE 5, 2014

Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. from social media, up from 26% last year.

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Social Media Statistics Media Social 205

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 242

Donorbox

DECEMBER 2, 2021

Social media has become synonymous with nonprofit marketing. More nonprofits have depended on social media fundraising to share their mission and raise funds than ever before. Social media is popular with nonprofits mainly because of the limited costs involved. They […].

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Social Media Examples Tips Media 52

Nonprofit Tech for Good

APRIL 25, 2015

The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources.

Bookmarking 100

Bookmarking Social Media Reddit Site 100

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. 1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience.

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Social Media Media Social Slides 251

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 241

TechImpact

MARCH 20, 2014

To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. The lack of man power is what hampers the progress of many social media accounts for most smaller nonprofits.

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Social Media Media Tips Social 166

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Social Media Media Social Myspace 204

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 38% regularly publish a blog. 52% have used social media to report live. 92% of global NGOs have a website.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 270

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 3) Add Flickr SlideShows or YouTube videos to content pages.

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Social Media Integration Websites Widget 244

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

TechImpact

FEBRUARY 18, 2014

To many, social media is like John Wayne’s wild west. Because of all the uncertainty and danger, we’ve provided you 10 social media stats to help you conquer the social media frontier. online adults now use social networking sites. Industry News Social Tech'

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Stats Social Media Media Social 154

TechImpact

JUNE 10, 2014

Social media, mobile technology, and fundraising are unequivocally attached at the hip in contemporary nonprofit marketing. On this blog, and undoubtedly many other just like it, you’ve been encourage to steer your nonprofit to adopt a mobile first mentality. 28% of nonprofits are using YouTube. Image courtesy of nsemo.

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Stats Social Media Mobile Tech 196

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 220

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. Blog Traffic. Website Traffic. I was wrong.

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Social Media Metrics Track Myspace 246

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

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Social Media Media Social Stats 246

Nonprofit Tech for Good

JULY 22, 2012

To better accommodate nonprofits located in Asia Pacific, each fall I offer a series of social media webinars scheduled for nonprofits located in the Asian Pacific Time Zones ( View Webinars for Nonprofits in the U.S. November 6: YouTube, Flickr and Pinterest. November 20: Blogging and Utilize LinkedIn. and Canada ).

New Zealand 201

New Zealand Australia Social Media Media 201

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Website: BigCatRescue.org. com/savethecats.

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Social Media Interview Examples Media 258

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. by Angharad Miller. – Hubspot Research. . – Hubspot Research.

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Social Media Marketing Media Social 52

Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. The Social Web. Chapter 2 Getting Started with Social Media.

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Social Media Content Social Chapter 201

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. by Angharad Miller. – Hubspot Research. . – Hubspot Research.

Social Media 52

Social Media Marketing Media Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

Influence 115

Influence Social Media Marketing Strategy 115

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

FEBRUARY 17, 2011

I could understand making this mistake a year or two ago when everyone was still experimenting, but at this point its clear that social media is not a fad. The visual appeal of your social media avatar is very important to the success of building your online brand. Of course not! and likely many more sites in the future.

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Social Media Avatar Media Social 229

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. My guess would be either MySpace, YouTube, or Facebook Causes. Mobile: m.nature.org.

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Social Media Conservancy Interview Media 207

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 244

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Launch a blog.

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Social Media ROI Media Myspace 220