Robert Weiner

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July 21: How Can You Measure the Value of Social Networking?

Robert Weiner

The Chronicle of Philanthropy is holding another in its series of free online discussions on social networking. This time their guest will be social media guru Beth Kanter (you may know Beth from her eponymous Beth's Blog — and if you don't, you should). . What: What's the Payoff?

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Optimize Your Web Pages

Robert Weiner

The Chronicle of Philanthropy published a brief article (subscription required) describing how the Leukemia and Lymphoma Society's Team in Training program used Website Optimizer to determine which of three versions of a web page was most effective in persuading people to sign up for information. Go forth and test! read more.

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