Elevating your major gifts and planned giving with data-driven decision-making
EveryAction
AUGUST 29, 2023
Nonprofits often focus on donor net worth or income, for example, which on their own provide only limited insights. For example, based simply on income you might ask a donor earning $50,000 a year to donate $25, and another donor earning $500,000 to donate $2,500. This blog was originally published in August 2022 and has been updated.
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