Optimize Your Web Pages
Robert Weiner
JULY 8, 2009
Arcadia Campaigns' Matt Howes, writing on Care2's Frogloop blog, described the testing process: To use [Google Optimizer], you create a web page and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page).
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