TechImpact

DECEMBER 3, 2014

When it comes to content creation, writers know that non-profits gain their credibility with strong writing and lose it with weak content. The post The Top 4 Biggest Mistakes In Nonprofit Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether it be through social feeds or blogs, the goal is always the same. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one.

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TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

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Stats Content Marketing Technique 126

TechImpact

SEPTEMBER 10, 2014

Create content readers will care about. Sure, readers care about the quality of the content, and the validity of the information that’s being disseminated; but they also care about being entertained, and the ease at which they can consume and digest the information your blog and social media feeds are presenting to them. ?

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Voice Content Marketing Social Media 134

TechImpact

FEBRUARY 24, 2015

One of the biggest concerns digital marketers have is creating enough interesting, engaging content for their organizations. Growing your content marketing capabilities by adding in another person can be expensive and one person may not even be […].

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TechImpact

SEPTEMBER 19, 2014

Content Marketing is one of the most talked about phenomenons in the nonprofit sector today. Does your nonprofit have a content marketing plan? Do individuals at your nonprofit not yet fully understand the power and importance of content marketing to its overall marketing plan? Image courtesy of Content+.

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TechImpact

DECEMBER 18, 2014

You’re probably thinking “I have a marketing department, why would I outsource my content marketing?” The post Top 4 Benefits Of Outsourcing Your Nonprofit’s Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. But does anyone on your marketing team have a journalism background?

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TechImpact

APRIL 9, 2014

Content marketing has been a bit of a buzz word the last few years. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. Content marketing instead offers the potential donor or constituent something in return for their time.

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TechImpact

JUNE 18, 2014

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily.

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Content Platform Volunteer Marketing 136

TechImpact

MARCH 10, 2015

Content marketing is constantly transforming the information we produce and consume. Putting out content, however, does not automatically lead to more money for your business. The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Content Marketing Donor Tips 100

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

TechImpact

DECEMBER 9, 2014

Many non-profits cannot always afford to leverage social media and content marketing in the most efficient way possible, until now. Learn how to outsource your digital marketing services for less than the cost of a full time employee. The post Alert!:

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Social Media Profit Content Marketing 141

TechImpact

JANUARY 20, 2015

There are many types of mediums content marketers use for their non-profits, but one unlikely candidate organizations are turning to is the podcast. The post Why Nonprofit Content Marketers Are Turning to Podcasts appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

MAY 29, 2013

Today’s Internet world has made it easier than ever before to share content with a wide audience. organizations can now spread targeted content with the click of a button. Blog Leadership Social Tech content marketing nonprofit npEngage npTech share content socialbrite'

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Content Share Support Online 116

TechImpact

NOVEMBER 3, 2014

Everyone has a blog it seems. As a result, creating content that anyone cares about, let alone engage with, is becoming increasingly difficult. Put very simply, blogging for the sake of blogging is not good enough. Your nonprofit has to do what we refer to as ‘purposeful blogging.’ Create the content.

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Calendar Content Tech Technique 114

TechImpact

JUNE 3, 2013

With the constant evolution of online content brought on by social media and the rise of mobile web-surfing, the presentation of written content has transformed immensely. the evolution of print content has lagged behind. Blog Mobile Social Tech mobile web-surfing Mobile Websites nonprofit social media'

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Content Online Social Media Mobile 118

TechImpact

DECEMBER 31, 2014

Content is key for non-profits looking to utilize social media. The post How Your Non-Profit Can Design a Social Content Strategy That Converts appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Profit Content Design Strategy 135

TechImpact

FEBRUARY 3, 2015

Content markets are alway looking for new ways to encourage field influencers to share their work. Successfully partnering with visible experts in your non-profit’s area is an excellent way to make your content go viral. But how does your organization get the attention of these big name influencers?

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Influence Relationship Content Build 100

TechImpact

MARCH 18, 2015

One of the most important things non-profits hope to get out of their blogs are shares on social media sites. When site visitors share your content, you get more views for the article and your blog, which leads to more engagement and visibility for your organization.

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Share Social Storytelling Social Media 100

TechImpact

OCTOBER 11, 2013

The post Infographic: 10 Nonprofit Communication Trends From 2013 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Industry News Social Tech blogging communication content marketing donor acquisition email marketing fundraising marketing social media'

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Communication Trend Social Media Channel 221

TechImpact

AUGUST 26, 2014

They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? We know our audiences are out there on social media.

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Social Media Stats Audience Media 250

TechImpact

JULY 18, 2014

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. Or that videos are are 4x more engaging than static content? There is a seemingly infinite number of ways for you to engage viewers online. Image courtesy of SocialFish. General'

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Video Meme Mind Images 266

TechImpact

DECEMBER 10, 2014

Non-profits interested in SEO usually focus on content strategy to go through web optimization. SEO, however, is not all about your content. Page download speed Content is important to SEO, but so is user experience. Here are some other factors to consider if your SEO starts to drag.

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Nonprofit Nptech Tech Profit 213

TechImpact

JANUARY 27, 2014

Start blogging. Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself. If you don’t have a blog, you need to make one. Defining your target audience should be your first step.

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Tech Strategy Fundraising Nonprofit 218

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. But implementing a robust and effective content marketing strategy that utilizes these social feeds is going to take an investment. Being active daily is essential to an effective nonprofit content strategy.

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Social Media Media Social Demographics 177

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. It could have been by accident, or to see a specific blog post. Use this information to adapt your content to meet their needs.

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Generation Websites Social Media Search 234

TechImpact

NOVEMBER 11, 2013

Create “sticky” content. Follow others, share similar content, and contribute to conversations. Attract these influencers by sharing their content. Once you are on their radar, they might pick up some of your content and messages, sharing them to an even larger and incredibly engaged network.

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Social Media Impact Social Tips 183

TechImpact

OCTOBER 31, 2014

Despite what you might think, there’s no secret formula for creating viral Internet content. There’s no magic wand you wave, and there’s no back room deal being struck to make sure a Tweet gets 200,000 retweets, or a blog post is read by millions of people. Will this content resonate?

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Online Guidelines Social Media Tech 161

TechImpact

DECEMBER 8, 2014

The post 4 Keys To Nonprofit Holiday Social Media Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech content marketing fundraising social media storytelling supporters technology' So if you’re already doing such an awesome […].

Social Media 181

Social Media Media Social Storytelling 181

TechImpact

MAY 23, 2014

So few nonprofits have written content strategies, a defined target audience, and are not reporting on enough analytics to really drive improvements in all these categories. Ensure your nonprofit has the following: A written content strategy. A defined target audience. A defined target audience. Well thought out goals.

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Social Media Strategy Create Media 233

TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content. Quality over quantity content.

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Online Strategy Headline Search 268

TechImpact

AUGUST 12, 2014

Your website is your digital store front; it is the home for all your content marketing efforts, and it’s a place where potential constituents, volunteers, and donors can go to learn more about what you do, and perhaps most importantly, it is the place where those donors can actually give to your cause. Quality, up-to-date content.

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Websites Philadelphia Trend Nonprofit 175

TechImpact

AUGUST 29, 2014

Social media is a staple of any nonprofit’s content marketing efforts. appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising Industry News Social content marketing nonprofit technology npTech social media storytelling technology'

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Social Media Media Social Industry 154

TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. The more reach you generate, the more people see your content. Hammer out your content strategy. As referenced in an earlier blog post , having a clear and concise content strategy is the first step to garnering more reach.

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Facebook Feeds Interaction Images 150

TechImpact

JUNE 2, 2014

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. According to Comscore, 85% of people claim they watch videos online, and 39% of people claim they’re more likely to share a video over text based content.

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Video Nonprofit Demographics Tech 220

TechImpact

MARCH 10, 2014

Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Generally getting your website and blog to rank #1 and #2 overall for your name is most desirable. That’s the obvious part. What’s not so obvious is the best way to take control of your first SERP.

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Google Results Yahoo Search 229

TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.

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Social Media Media Tips Social 166