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How Government Can Adapt to the Current State of Twitter

Forum One

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Why these two channels? LinkedIn, on the other hand, is much more of a professional network, but it’s still “a way for you to be part of the conversation and the social fabric of the world where we live,” says Wilkerson. Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.

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Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&#

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How Do World Leaders Use Twitter? New Findings from Annual Twiplomacy Study

Beth's Blog: How Nonprofits Can Use Social Media

Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence. Pope Francis ( @Pontifex ) is the most influential world leader on Twitter.

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How the Head of UNDP Uses Twitter To Engage Around Development Policy Goals

Beth's Blog: How Nonprofits Can Use Social Media

I listened in to a Twitter chat with Helen Clark, head of UNDP , answer questions about the Millennium Development Goals , including the overarching goal of cutting poverty in half by 2015. Nonprofit CEOs , World Leaders, and others see social as an important engagement channel.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Click Tracking is less specific to an individual user.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

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