NetWits

NOVEMBER 10, 2010

We created these presentations for Blackbaud’s Conference for Nonprofits , and they were inspired by the amazing work we see organizations doing everyday. Take a look, get inspired, and try some of them out at your organization! What are some of the tactics your organization is using to meet its social media goals?

Social Media 271

Social Media Media Social Flickr 271

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

MARCH 22, 2011

I originally developed this content with Danielle Brigida ( @starfocus ) for the 2010 Blackbaud Conference for Nonprofits, and I’ve used it many times since then to help organizations get their programs off the ground. Is your organization listening to social media channels? Let me know how in the comments.

Social Media 250

Social Media Media Social NTC 250

NetWits

MAY 10, 2011

Blackbaud and the Run Walk Ride Fundraising Council recently conducted the Peer-to-Peer Fundraising Consumer Survey where we asked people who’ve participated in at least one run, walk or ride event in the past two years to answer a series of questions online. They may even donate during your year-end appeals or volunteer for you.

Money 202

Money Raise Blackbaud Poll 202

NetWits

NOVEMBER 5, 2010

Your 300-word essay should briefly explain what the designated organization does and the challenges it faces. The essay should also focus on how the organization should use technology and media to further its goals beyond fundraising. Develop new and more appropriate measures of impact of your organization’s efforts.

Interaction 115

Interaction Program Blackbaud Profit 115

NetWits

JANUARY 3, 2011

For example, your organization may hold an annual golf tournament. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis. Other than landing pages, the answer will vary by organization.

Rate 134

Rate Content Conversation Test 134

NetWits

NOVEMBER 5, 2010

Frank Barry , Internet Evangelist at Blackbaud. we’ve organized a local DC Tweetup. Tags: Blackbaud Marketing and Communication Social Media #bbcon #nptech Blackbaud Conference for Nonprofits Causes Facebook Mashable Non-Profit Nonprofit Confrences Social Media Strategy Social Media Tools Twitter Zoetica.

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Question DC Blackbaud Social Media 116

NetWits

MAY 23, 2008

When I have the pleasure of talking with leaders in nonprofit organizations, two things come up again and again as critical to building a sustainable future: the need to achieve a broader and better view of their constituents; and the need to reach them in new and more meaningful ways. Check out Blackbaud Labs to see these ideas in action.

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Integration Personal API Blackbaud 105

NetWits

JULY 31, 2008

No doubt, this will increase customer satisfaction in the short term, but more importantly, it will be something that is expected from any type of organization with “customers”, even including nonprofit organizations. Or is your organization concerned, like many others we talk to, that this kind of activity will dilute your brand?

Service 105

Service Blackbaud Social Network Twitter 105

NetWits

JULY 9, 2012

No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines. Turning periods of low online income into more profitable times is a skill that will keep your organization afloat during both foreseen and unforeseen dips. Turn One-Time Donors Into Regulars.

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Online Giving Haiti Fundraising 144

NetWits

MAY 20, 2008

The Organization: Founded in 1974, Bread for the City (BFC) provides food, clothing, medical care, and legal and social services to the poor of Washington, DC. To do this, the organization needed a solution that would integrate with The Raiser’s Edge® and avoid creating extra work for the five-person development staff.

Blackbaud 105

Blackbaud Registration Flash Images 105

NetWits

MAY 11, 2011

I just returned from Toronto, where Blackbaud sponsored the Digital Leap conference for the second year in a row. You, as a nonprofit organization, have Aunt Mabels that support your organization today. Give her the tools to easily and effectively become an ambassador for your organization. Moral of the story?

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Effective Digital Lesson Blackbaud 172

NetWits

NOVEMBER 5, 2010

Don’t worry; they’re not all Blackbaud sessions (though some are). Social Media in 30 minutes a day for the under-resourced organization new to social media. Digital Ecology – the new Organization’s Digital Footprint. Tags: Blackbaud #nptech Non-Profit Nonprofit Confrences ntc. A few of the sessions that caught my eye ….

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NTC Blackbaud Photography Washington 116

NetWits

SEPTEMBER 27, 2012

A quick scan of nonprofit-focused publications and websites, as well as the session topics at nonprofit conferences, will confirm that organizations are interested in how to use social media. You may have noticed: Social media seems to be the talk of nonprofits for the past few years. Why is this topic so important to nonprofits?

Social Media 175

Social Media Media Social Channel 175

NetWits

NOVEMBER 29, 2011

Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. Said another way – what works offline also works online.

email 230

email Raise Cancer Info 230

NetWits

SEPTEMBER 20, 2011

So in 2010 event organizers reformed the notion, starting with a program to allow family and friends to nominate a Survivor to win an award (Hope, Strength, Faith, Courage, Love, Believe). Kathryn Hall is an internet solutions consultant at Blackbaud. By some accounts, the annual Survivor Parade had become “a bit of a non-event”.

Fundraising 186

Fundraising Team Blackbaud Chicago 186

NetWits

JANUARY 27, 2011

Most organizations are only dedicating 1/4 to 1/2 of a staff member to social media, yet a small number of nonprofits have dedicated 2 or more individuals. NTEN, Common Knowledge, and Blackbaud will be compiling the results (don’t worry – all the results are anonymous and we will not share any personal information).

Social Network 200

Social Network Survey Profit Network 200

NetWits

JULY 13, 2011

This is the perfect time to create a Friends Asking Friends website to ask your board, campaign chair, staff and volunteers to share why they love your organization with friends and family. We’ve done this for a few projects to allow individuals to share why they love our organization and it’s been a great success.

Raise 139

Raise Money Teen Online 139

NetWits

APRIL 4, 2012

They will increase awareness of your organization and expand your constituency. Social media Engagers are dialed into what is happening in the social media space and create and deliver new content. They will help your compelling stories go viral. Multi-channel and Standard Consumers.

Social Media 180

Social Media Influence Goal Media 180

NetWits

SEPTEMBER 28, 2009

Target Analytics , a Blackbaud company, announced last week the latest Index of National Fundraising Performance for the second quarter of 2009. The index compares trends in key fundraising indicators from 77 organizations, including over 36 million donors and more than 68 million gifts totaling almost $2 billion in revenue.

National 100

National Fundraising Blackbaud Analytics 100

NetWits

JANUARY 26, 2010

Blackbaud and Event 360 have released a new white paper based on a joint research project to better understand the common denominators of a successful programmatic approach to third-party fundraising.

Trend 100

Trend Fundraising Blackbaud Raise 100

NetWits

JUNE 26, 2012

Historically most fundraising programs have been organization to donor. The future will be more about how nonprofits can empower their supporters to fundraise on behalf of the organization. We already see nonprofits that host run, walk, and ride events prove this concept works as the top 30 alone have generated $1.69 So what’s next?

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Develop Create Fundraising Virtual 193

NetWits

NOVEMBER 5, 2010

Targeted Content allows you to better engage constituents because of who they are and their relationship with your organization, and build upon that relationship in a personalized manner. Let’s say your organization has 3 primary service programs: animals, homeless and youth. Think about it this way. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

NetWits

NOVEMBER 22, 2011

Plus, learn more about what’s new with Blackbaud Friends Asking Friends – Hint: Google Analytice and Mobile Ready Fundraising. Learn how your organization can use social media to extend your reach, increase online presences, and raise more funds. Download recording | Download session slides.

Consultant 196

Consultant Free Strategy Slides 196

NetWits

NOVEMBER 5, 2010

If you’re not sure why your organization would want to build its own private social community online take a look at Frank Barry’s article “ Four Reasons Why You Need an In-House Social Network ” in Philanthropy News Digest. And every organization wants to know more about what its constituents are thinking and feeling.

Build 103

Build Community Social Network Social Media 103

NetWits

FEBRUARY 2, 2011

At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010. In fact, we know that 86% of Blackbaud customers participate on social networks and over 90% of non-profits in the world participate on at least one social network. A Recipe for Search Engine Visibility. Email Communication. Email is Alive and Well!

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email Social Social Media Search 246

NetWits

MAY 12, 2009

I had the opportunity to represent Blackbaud at the NTEN 09 Nonprofit Technology Conference in San Francisco at the beginning of the month. It was great event and I got to meet a lot of fantastic people that are passionate about their organization and how they can further their mission.

San Francisco 100

San Francisco Websites Blackbaud NTEN 100

NetWits

JULY 28, 2011

If you’re an individual raising money for a cause you care deeply about or a nonprofit organization looking for ways to equip and motivate your supporters to raise money for your fundraising event these tips will give you just what you need. Form a List. Put together a list of friends, family, co-workers, work out buddies, etc… (i.e.

Tips 250

Tips Effective Fundraising Personal 250

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. These unique perspectives are a great way to highlight those who are the most important part of your organization – your customers. Social media gives organizations the chance to go beyond just providing updates to their followers.

Social Media 151

Social Media Media Tampa Social 151

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. That means that organizations with a major giving or annual fund focus are likely to have some performance differences. They get worse over time.

Benchmark 144

Benchmark Internet Report Offline 144

NetWits

MARCH 18, 2009

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising.

Analysis 100

Analysis Benchmark Internet Giving 100

NetWits

NOVEMBER 9, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) Maddie : We can’t wait for 11NTC , NTEN’s conference in Washington DC – where we know Blackbaud will be! So, what is “Open Community?”. Lindy : Here’s the gist.

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Open Community NTC Social Media 159

NetWits

MAY 25, 2011

Supporters raise significant amounts of money and bring new donors to your organization. As Steve MacLaughlin recently mentioned , health organizations that turn supporters into fundraisers continue to be leaders in online fundraising, and this growth is now an important contributor to their overall revenue. Hold contests.

Support 270

Support Fundraising Sample Raise 270

NetWits

SEPTEMBER 1, 2011

Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization. We’ve even got a few more on tap … More by Blackbaud … Epic Fail! –> Vote Now ! When Social Good Goes Bad.

Social Media 148

Social Media Case Study Chad Nonprofit 148

NetWits

MAY 26, 2011

If that’s not enough to keep you busy, consider attending Blackbaud’s Conference for Nonprofits to learn more about utilizing Google Analytics to better your organization’s website–and join my session, “Google Analytics: This Means That.&# Additionally, Blackbaud NetCommunity and Sphere clients can contact their Account (..)

Report 251

Report Web Analytics Comparison 251

NetWits

MAY 13, 2009

We work with some incredible organizations here at Blackbaud.

Social Media 100

Social Media Strategy Media Social 100

NetWits

MAY 21, 2008

With thousands of jobs posted on the Internet, many organizations are asking how they can attract highly qualified candidates. At Blackbaud, we have turned to sites such as LinkedIn ®, MySpace ®, Facebook ™, and Spoke to build social networks designed to attract candidates that may not be actively looking for a job.

Social Network 105

Social Network Network Social Linkedin 105