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Using Data to Make Annual Giving Work for You

sgEngage

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? Do your monthly donors expect your newsletter?

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What Are Recurring Donations?

sgEngage

Get the point across by highlighting a monthly giving plan on the homepage, spotlighting an outcome made possible by sustaining donors, and including recurring gift options in all newsletters. This makes it easier to visualize and benchmark fundraising performance to identify opportunities for improvement.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

So, utilize all that great information in your database to deliver the right email message to the right audience. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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Four Critical Elements of Managing Development Officers

sgEngage

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

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1 Strategy and 3 Tactics for Growing Event Fundraising Revenue by 10%

NetWits

Today I want to spend a little time thinking about the most important type of participant in your fundraising event (i.e. You cannot be a semi-established NPO or run a moderately successful fundraising event without them. They are the constituents in your database with the segment or constituency: indispensible. They stay late.

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Online Fundraising: 4 Best Practices to Boost Donations

Connection Cafe

Though many nonprofits still bring in donations the old-fashioned way, online fundraising can be a cost-effective, quick way to boost revenue and can open up a world of possibilities for your organization. While any organization can benefit from online fundraising, each nonprofit finds success through different online strategies.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Pitman , CFCC, The Fundraising Coach.