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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Blackbaud Discontinued Crystal Reports – Now What?

Cloud 4 Good

Blackbaud recently announced the end of support of a few applications hosted in their Citrix environments, including Crystal Reports (CT). While there are standard reports built in Raiser’s Edge, if you need to create custom and specialized reports, you would have previously had to use Crystal Reports for Blackbaud. trillion to $15.4

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The sgENGAGE Podcast Episode 203: The Ever-Changing Role of Database Administrators

sgEngage

As technology, nonprofits, and the way we fundraise has significantly changed over the last few decades, so has the role of the operations team. Promoting Your Value as a Database Administrator. Confessions of a Database Administrator. Confessions of a Database Administrator, Part II. Listen Now: Resources: Deb Taft.

Database 101
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5 Fundraising Power Principles to End Your Year Strong

sgEngage

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. Analyze, Clean, and Segment Your Donor Data A donor database cleanup steadies and directs your strategy so that you reach the right donors with the right message and the correct personalization. Don’t let this moment pass you by.

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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Topics include maximizing healthcare fundraising, deep dives into environmental social governance, and the importance of online fundraising and marketing. A History of How Modern ESG Came to Be by Kayla Barnes, Blackbaud. Ask Maureen: Cleaning Up a Messy Fundraising Database by Maureen Wallbeoff.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Direct mail. According to a 2013 report by Blackbaud, each generation of donor has different giving tendencies. Communication method.

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Using Data to Make Annual Giving Work for You

sgEngage

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? Keep them out of it for now (we can always test that later.)

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