Tuesday, January 22, 2013

How social media is supporting small charities

How social media is supporting small charities: he true value of the impact social media has on fundraising projects was demonstrated to me during a recent visit to The Gambia, where I worked with the Glove Project, an organisation which works to improve local villages through a mixture of aid and enterprise. The project is part-funded via a tour company called Tilly’s Tours, which employs local people to manage, plan and organise trips for visitors to the Gambian villages. This ensures a regular flow of tourists who meet with the local people and purchase goods which have been created from the tools and training provided by the Glove Project. This system delivers a level of sustainable aid and regular financial support to the Gambian villages, which benefit from regular influx of visitors, many of whom become volunteers.

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