Qgiv

JANUARY 17, 2024

Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause. After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Donor retention is a core component of a responsive fundraising strategy.

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Retention Difference Donor Strategy 52

NonProfit PRO

APRIL 3, 2024

The “2024 Digital Fundraising Benchmark Report” explored how a digital-first approach affected fundraising. Here are three takeaways.

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Digital Research Benchmark Fundraising 171

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

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Benchmark Internet Report Giving 144

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Retention Donor Data Advice 148

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

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Business Atlanta Chicago Benchmark 83

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. 5) Retention. By increasing your conversion rate to 1.5%

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Metrics Digital Marketing Retention 314

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. <<

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New Zealand United Kingdom Program United States 217

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022!

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Research Trend Help Benchmark 69

Nimble AMS

FEBRUARY 15, 2024

All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. TECH TIP: Choose YM Careers to cultivate your members’ careers, offer valuable career advancement resources, and ultimately increase member retention and recruitment.

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Associations Missouri Measure Culture 148

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 122

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

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Strategy Measure Social Media Metrics 98

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. Benchmark Your Fundraising Performance. .

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Fundraising Benchmark Stats Metrics 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon.

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Fundraising Retention Gift Nonprofit 69

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! You can read more about how to build a donor retention strategy over here.

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Campaign Fundraising Retention Template 98

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

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Retention Donor Online Research 37

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

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Stats Online San Francisco Fundraising 236

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Hype Research Marketing Benchmark 52

Candid

FEBRUARY 27, 2024

When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time.

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Rate Survey Nonprofit Sample 128

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. But for the nonprofit, those nickels and dimes add up.

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Effective Fundraising Nonprofit Channel 278

Care2

MAY 11, 2023

Topics include: - Digital fundraising performance by channel - Employee hiring and retention - Payment processors and online marketing tools - Acquisition and advertising benchmarks Can't make the webinar on May 23rd? We’ll share insights and answer questions about this year’s findings.

Digital 36

Digital Report Benchmark Retention 36

sgEngage

MARCH 22, 2024

Particularly for peer-to-peer (P2P) fundraising, mobile capabilities have become crucial in meeting donors where they are, providing a simple, fun donor experience that results in higher turnout, increased revenue, and better year-over-year retention of event participants, donors, and P2P fundraisers.

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Track Activities Active Activism 96

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

ASU Lodestar Center

SEPTEMBER 22, 2021

A statement can also aid in recruitment and retention of board members. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals. Examine current goals and objectives around board diversity and create benchmarks.

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Help Strategy San Diego Iowa 96

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 It’s now time to go to market.

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Mobile Build Benchmark Rate 96

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

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Aggregator Associations Activities Active 169

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Digital Studies Analysis 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Qgiv

DECEMBER 7, 2022

Increase Donor Retention: Creating an intentional, documented plan outlines next steps to be taken with a donor. Creating consistent outreach and movement through the donor life cycle (identification, qualification, cultivation, solicitation, and stewardship) promotes donor retention. Step 7: Track and Review Your Metrics.

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Database Track Donor Management 52

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. Just between us, I’ve grown to love analytics.

Benchmark 20

Benchmark Online Analytics Beginner 20

AFP Blog

MARCH 26, 2014

Using Online Community to Increase Member Retention : Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members.

Retention 22

Retention Community Online ROI 22

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It’s fine to send out print newsletters or advertise on billboards, but those efforts may not have the same impact they once did in achieving strong donor retention.

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Fundraising Statistics Retention Paypal 69

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. First year retention for multichannel donors was 51%. 13% – eNonprofit Benchmark Study. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud. On average fundraising responses rates range from.08%

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Fundraising Blackbaud Benchmark Charity 234

Qgiv

SEPTEMBER 2, 2022

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders. References.

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Strategy Marketing Giving Ukraine 52

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Get strategy recommendations, specific industry benchmarks, and other tactics for improving your emails in The Nonprofit Email Report: Data-Backed Insight for Better Engagement. Let’s get started!

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Newsletter Content Ideas Tips 52

Neon CRM

SEPTEMBER 29, 2023

Creating a donor-centered experience is vital for both immediate results and long-term retention. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Year-End Giving Email #1: The Hook Send this email between December 27 and December 29. What about the emails themselves?

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email Giving Template Gift 98