Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. The Importance of Benchmarking. NTEN – E-Nonprofit Benchmark Study. PostRank Nonprofit Blogs Benchmarking. NTEN – E-Nonprofit Benchmark Study.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Many feel the same as Craig Newmark. Respond here.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Benchmarking: When assessing social media performance, many nonprofits want to benchmark their social media results against other similar nonprofits. Here are a couple of nonprofit and social media benchmarking resources. A big shout out to their new Director of Social Media, Jordan Viator.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

If Zoos and Aquariums had a benchmarking process or what I starting to call “ bench learning &# where there is a dashboard of peer metrics to review and discuss with peers, they might discover a wealth of insights. Do you benchmark your organization with peers in your sub-sector? But is that really true? How do you do it?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

Once your supporters and donors see you hit one donation benchmark, they’ll be inspired to continue to give as your goal increases. Below are some strategy tips to guarantee you hit that fundraising goal: Start with a small goal. Raise it once it has been reached. Starting with a smaller goal means you will hit your target faster.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2011

The BBB Wise Giving Alliance, GuideStar USA and Independent Sector launched “ Charting Impact ,” a standard framework to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits and foundations. Charting Impact uses five deceptively simple questions that require reflection and discussion about what really matters (..)

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Measurable : You should be able to quantify goals with a numeric benchmark. Achievable : Make sure your benchmarks are realistic based on what you’ve accomplished in the past. They need to be detailed enough for you to determine whether you’ve achieved them or not. How will you ever know if you’ve finished “building awareness?”.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. The next step in using this framework has been to established quantifiable measures – which allows organizations to see progress.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2013

See the growth of your follower base and benchmark it against similar brands. As reported in LinkedIn’s recent blog post , users with company pages can now: Identify the updates that drive the greatest engagement. Filter engagement trends by type and time period. Get more detailed demographic data about your followers.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

Surveys can help get data to form a baseline, benchmark, or inform strategy. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

The survey will be implemented regularly to benchmark adoption of AI. About two in five nonprofits (42 percent) report researching AI but less than a third (28 percent) said that AI is either deployed, in the implementation phase, or experimental.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Trudel | MacPherson, in partnership with Neuer Media, has devised a comprehensive survey to benchmark current social media investment, attitudes and evaluation by arts organizations of all sizes and across all disciplines.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of the less obvious benchmark s (such as SEO rankings and referrals, customer satisfaction scores and other business data). . Make a note of ROI benchmarks. Make a note of the obvious numb ers.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

The data would certainly help fine tune nonprofit's strategy using Causes and figure out whether email announcement blasts turn people off or encourage a closer connection. Geez, it might even help us start to look figure out some benchmarks. So I asked them on Twitter. At least they are thinking about it.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2009

KD said that she couldn’t answer that because you’d need to have some industry or nonprofit benchmark. My initial reaction was - yuke, that's competition. Then I thought about it for a couple of months. At SXSW, KD Paine shared some insights: KD Paine was asked a question about metrics for blogs.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

So meet them where they’re at by implementing the following six tips to take your cause mobile: Benchmark Current Traffic: Before doing anything else, use a free tool like Google Analytics to figure out what portion of your traffic comes from mobile devices. The higher the figure, the bigger the priority.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. How do you put a monetary value on branding? Notes and Resources. 8 Principles of ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

This week my brand page on Facebook, Beth’s Blog Facebook Page , reached 10,000 fans when Kim Murray clicked the “like” button. Inspired by the Humane Society celebration of reaching one million fans , I couldn’t let benchmark go by without some commentary. While numbers of fans isn’t the most important metric, (..)

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2008

For comparison, I benchmarked myself against Chris Pirillo. s visibility on the social web. It measures mentions on these twenty sites. I scored 359 on September 1st. It isn't clear exactly how it indexes and computers your score. Something isn't quite right here if my score is higher than Chris!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

When studies like the Nonprofit Social Networking Benchmark Report find that the majority of nonprofits have raised less than $10,000 through social media , this news seems like it could make a big difference.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She also touched in some of the challenges of “proving&# cause and effect between relationship building AND social media: In an ideal world, you’d conduct a relationship benchmark survey BEFORE you do any social media, and then repeat the same survey after every major social media initiative to see if your new networking outreach efforts are (..)

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2012

The online marketing survey gathered extensive data and benchmarks about how small businesses and nonprofits use online marketing and whether they are seeing results. Think of LinkedIn as an onramp to building relationships with people who can become funders, board members, employees or strategic allies.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Also think about the data and analysis that a development professional would perform on the donor data base to analyze multi-channel fundraising campaigns. Tools that mash up public data allow nonprofit fundraisers to do benchmarking and a better analysis of market conditions.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Here’s some examples of some initial thinking on social media measurement pilots: Benchmark/Best Practices Study: A cluster of advocacy organizations are working together on a statewide initiative to protect coast areas in California.

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Look at your score and ask yourself the following reflection questions. Then pick one idea to reduce information overload in your life from this list.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2007

I had fun revisiting the technology benchmarks and revising according to organization budget and by type of organization. I want to think about benchmarks for social media usuage or integration. It's as good a self-guided process for a challenge of this scope as I have ever seen and I hope it gets very wide circulation.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Knowing what work you need done and the quality of work you’d like to receive and set benchmarks to measure outcomes. To best measure your crowdsourcing efforts, you need a thoughtful process that includes: Clarity of what you are trying to achieve and benchmarks to compare outcomes from the past. Measuring Work.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2008

The Bayer Center for Nonprofit Management at Robert Morris University has been doing biannual survey of nonprofit technology benchmarks for its regional nonprofits (Southwestern Pennsylvania) for the past ten years. The survey incorporates and expands nonprofit technology assessment/benchmarks used by practitioners in the field.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. What are the valued metrics? I mentioned this on Twitter. Marc Van Bree responded that he had some answers from a survey he was doing with orchestras.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

.   She also presented a slide " Emerging Benchmarks for Social Media in Higher Ed " which included this metric - 12 comments on a higher ed blog is good.   She also mentioned a measurement dashboard that integrates social media metrics along with pr and web analytic measures.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

Benchmarking can lead to helpful conversations and learning—even when nonprofits use the same metric in different ways. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. You can do an analysis of your blog feed here.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Reporting begins with benchmarking. I soon discovered that building a social media infrastructure wouldn’t be easy, but paving the road now would allow to drive more easily in the future. Peer Learning Takeaways. I’ve created my own deadlines for social media reports. In October, Facebook introduced new features on the analytics pages.

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