Nonprofit Tech for Good

OCTOBER 1, 2012

The vast majority of nonprofits have yet to utilize the new Twitter profile design that was launched on September 18. That said, your biggest challenge will be finding a “Header” image that looks good on multiple devices especially if you are a small nonprofit without easy access to a graphic designer.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc. More than that?

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Nonprofit Tech for Good

FEBRUARY 17, 2011

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 2: Create avatars and banners for your chapters.

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Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Nonprofit Tech for Good

NOVEMBER 19, 2012

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 2) Be generous with +1′s and comments on Google+.

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Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. 1) Following others without having yet uploaded an avatar. Makes a Poor First Impression on Twitter: Makes a Good First Impression on Twitter: 3) Not entering your nonprofit’s website.

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Nonprofit Tech for Good

OCTOBER 20, 2011

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

MARCH 5, 2012

Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.

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Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

NOVEMBER 11, 2012

Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of the new profiles are automatically generated from the photos you have uploaded using Instagram’s mobile apps.

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Nonprofit Tech for Good

SEPTEMBER 16, 2012

@ NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. If your nonprofit’s tweets never get retweeted, that is the Twitterverse’s way of telling you that your tweets need improvement and that it’s time to experiment with posting different content.

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Nonprofit Tech for Good

MAY 9, 2011

That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They have personality and its obvious that there is a human being behind the avatar. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn. Five Nonprofits That Have Found Their Facebook Voice.

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Nonprofit Tech for Good

JULY 11, 2011

Cosmic Panda may have a few tweaks not currently visible when it finally goes live sitewide in coming months, but nonprofits should be prepared for a new design that’s long term. 2) YouTube’s Nonprofit Program has dramtically changed. That said, the avatars of your subscribers can now be found only under “Community.&#

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Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Provide sample email text and social media graphics and avatars to your ambassadors. org, WWD2018.org,

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Nonprofits can now create a “ Page ” on Google+. Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal account, visit plus.google.com/u/0/pages/create to create your page: 2. Enter your nonprofit’s information. Nonprofit Organizations on Google+.

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Nonprofit Tech for Good

OCTOBER 10, 2011

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. As of today that number is 82,250. Again, following more often just so your followers a.k.a.

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Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Presented on September 27 via webinar, below are the notes and deck.

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Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

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Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

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Nonprofit Tech for Good

APRIL 4, 2011

On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Step One :: Add Questions to Your Nonprofit’s Facebook Page. Subscribe :: Nonprofit Tech 2.0 e-Newsletter :: Social Media and Mobile Technology for Nonprofits. Very smart.

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Nonprofit Tech for Good

MAY 8, 2013

Seemingly less than 1% of nonprofit have upgraded to YouTube’s new One Channel design , but even fewer appear to be utilizing YouTube’s new InVideo Programming option. Step 2: Select “Feature your channel” to add your avatar to all your videos. View Example: Anaheim Ballet (Starts at 00:10).

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

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Google Practice Profile Avatar 205

Nonprofit Tech for Good

OCTOBER 1, 2012

Now that nonprofits are officially in the throes of peak fundraising season, upgrading to the new Twitter profile design launched on September 18 is likely low on the priority lists of many nonprofit communications and fundraising staff. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and Twitter Apps.

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Nonprofit Tech for Good

AUGUST 22, 2011

Until then, nonprofits were limited to simply claiming their nonprofit’s Venue Page making it almost impossible to be proactive on Foursquare. However, in recent weeks the site has made a number of upgrades that have rendered the site and it’s tool set much more interesting and relevant to the nonprofit sector.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 3) YouTube.

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Nonprofit Tech for Good

JUNE 14, 2010

While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. Once your nonprofit has mastered the intricacies of Tweeting, ReTweeting, Mentioning, and Lists, it’s time to move your Twitter campaigns up a notch. on their Twitter avatars, and then spread them throughout the Twitterverse.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

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Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. Here are five reasons why: 1. The successful use of social media requires a significant time investment.

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Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

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Practice Avatar Hints Nonprofit 100

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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