How should you approach audience research?
Big Duck
JANUARY 24, 2024
Get tips on how good research can help your nonprofit organization answer big questions and engage particular audiences.
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.orgSource
MARCH 6, 2023
Is technology tying your audience in knots? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. The World Café is a strategy designed to deeply explore a series of topical questions. Groups discussed the same question simultaneously.
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CauseVox
MARCH 1, 2024
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Only ask questions you cannot find the answers too.
sgEngage
JANUARY 22, 2024
Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. The winning organizations were consistently exhibiting interesting characteristics, but we weren’t asking questions targeted at those characteristics. We needed to change up our questions. Take it out.
Candid
APRIL 13, 2023
This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.
Bloomerang
AUGUST 3, 2023
It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices. Question: How can we add NTEE codes on the IRS file or Candid?
Forum One
AUGUST 19, 2021
How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.
Nonprofit Tech for Good
SEPTEMBER 12, 2021
To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause.
M+R
AUGUST 14, 2023
Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!
Tech Soup
MARCH 3, 2022
It is how a company's value is shown to the unique audiences it serves. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. Marketing is a key component of any organization's business strategy. It is the voice of an organization.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?
Bloomerang
SEPTEMBER 14, 2022
We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). The response was overwhelming and we received a ton of really great questions. Your burning end-of-year fundraising questions answered!
sgEngage
MARCH 18, 2022
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Questions and surveys to learn more about the supporter. Good luck! .
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.
Whole Whale
JANUARY 27, 2023
That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. With Quora’s vast variety of topics, your nonprofit will have instant exposure on a platform with tons of users looking for answers to their questions. Launch Polls & Surveys Start generating data by asking questions!
Forum One
AUGUST 24, 2021
Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.
AccelEvents
AUGUST 10, 2020
To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. But before you start randomly lobbing questions at participants, we have a few tips that will help you improve the process.
Saleforce Nonprofit
APRIL 19, 2021
If you’re curious about where your organization stands in its digital transformation, ask yourself three questions: 1. Every audience expects personalization and will be more loyal and supportive to organizations that deliver it. The post 3 Essential Questions to Assess Your Digital Transformation appeared first on Salesforce.org.
Nonprofit Tech for Good
JANUARY 29, 2024
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.
Greater Giving
FEBRUARY 10, 2022
What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home? The post Two Audiences, One Big Party: How the Woodland Park Zoo’s Hybrid Gala Made $2M appeared first on Greater Giving Blog. How did The Woodland Park Zoo raise nearly $2 million in the midst of a pandemic?
The MatrixFiles
MARCH 25, 2024
Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study. Hard to know.
TechImpact
SEPTEMBER 29, 2014
The question has to be asked, then. Whether it is online through social media networks, or in person at the local pub running a fundraising event, making ensuring your nonprofit is visible and always in front of your target audience is important. Sign-Up for Nonprofit Insights for Targeting Volunteers in 2015. Subscribe to updates.
NonProfit PRO
JANUARY 26, 2022
Audiences are changing, donors are evolving, and patrons of all backgrounds are participating. The biggest question is: Are these diverse voices represented at the table within our organizations?
AccelEvents
JULY 20, 2020
When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand. This question is huge!
Whole Whale
APRIL 13, 2022
Questions to ask a potential vendor (PDF). Questions to ask Vendors. Are they talking about the mobile audience, and how their design will accommodate users on smaller screens? While it’s not hard to fake this, a few probing questions about previous projects should separate the fakers from the experts. Experience.
Classy
AUGUST 9, 2021
To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. See Impact Blocks In Action on Classy.
Bloomerang
JULY 7, 2021
Here are three questions whose answers will give you guidance on how to start serving donors. Question 1: What are our donors’ needs? Question 2: What is your core belief and expertise? Question 3: Where does our belief and expertise overlap with our donor’s needs?
M+R
APRIL 5, 2022
We don’t want you to miss this chance to understand your file and build your audience. If you haven’t signed up yet, chances are it’s because you still have questions. (Or Let’s start with the easiest question: What exactly is Scout Quest? Sign up here! . Or because you lost the link? It’s right here.) And demoralizing.
AccelEvents
AUGUST 10, 2020
To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. But before you start randomly lobbing questions at participants, we have a few tips that will help you improve the process.
Nonprofit Tech for Good
MAY 4, 2022
Below is a sampling of important questions to ask. For more questions, please download the complete Identity Questionnaire. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 13, 2017
This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. The questions appear in a cue and participants can vote them up or down.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.
Museum 2.0
OCTOBER 1, 2019
Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? This last question isn’t hyperbolic.
The MatrixFiles
AUGUST 5, 2022
At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and virtual attendees. The final question of the Open Forum was “what is one thing you would recommend to communications professionals?” I love this advice from Megan, which is why I’m blogging about it.
Candid
MARCH 14, 2024
Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. This will help you understand what your audience may be interested in. Less than 10% of your audience sees any given post. Here are some of the highlights: 1.
Association TV
MARCH 16, 2022
for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.
Forum One
MARCH 12, 2024
We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Template creation.
Association TV
NOVEMBER 30, 2021
Before we even get to the how, when, or why, we must first ask the immortal question. You have a dedicated audience who look to you for content. Even if it’s only one additional post per month, you're still offering more opportunities for your members to engage with you, drive up traffic on your platform and grow your audience.
Nonprofit Tech for Good
JANUARY 19, 2024
While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.
EveryAction
JUNE 22, 2016
Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. Here are some great, thoughtful questions that we received and Brett's email wisdom. " My bigger question is: why continue to keep sending? They’re not getting the email based on that alone. "D
Qgiv
JULY 28, 2021
So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? That’s a fair question. We’re all communicating with different audiences with different messages. The post Four Mobile Fundraising Questions Your Data Can Help Answer appeared first on Qgiv Blog.
NetWits
SEPTEMBER 18, 2012
automated questions the user may not know the answer to. There is no right or wrong answer to this question, some CAPTCHA programs are better than others, but none are perfect. With that said I recommend gauging your audience. Or is your audience a combination of the two? unrecognizable punctuation and characters.
ASU Lodestar Center
FEBRUARY 11, 2020
Here are six questions to ask your organization before embracing episodic volunteer opportunities. Episodic volunteer opportunities are a great way to engage with new audiences. By answering these questions while creating your volunteer opportunities, your nonprofit will be well on its way towards embracing episodic volunteers.
The MatrixFiles
MAY 21, 2021
While “writing for Google” can sometimes feel inauthentic, like you’re trying to game the system, it’s important to remember that what is good for Google and SEO, is also good and beneficial for your target audiences. But the page was written to be informative and address a specific question. It’s actually a win-win! .
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