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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become.

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Should Your Hybrid Event Attendees Interact With Each Other?

AccelEvents

One challenge that event planners are anticipating is audience interactions. Hybrid events involve in-person audiences with the live event portion and then remote attendees participating through the virtual event platform. . However, it can be difficult to tailor the event to both virtual and in-person audiences. .

professionals

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis. Increasing Marketing Efficiency.

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Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth's Blog: How Nonprofits Can Use Social Media

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. Conference. Stay tuned.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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#AI4Good: Augmenting Human Interaction

Beth's Blog: How Nonprofits Can Use Social Media

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.