Using the Power of Story to Run a Successful Peer-to-Peer Campaign
Connection Cafe
MARCH 25, 2016
A personal story is an articulation about the values, beliefs, and events in someone’s life that have lead them to give and now fundraise. To articulate this, Ganz developed a storytelling model based on challenge, choice, and outcome. Other times, the outcome of a choice is that they decided to be a fundraiser for the campaign.
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