Articulate Problem Synchronous Time 
The Modern Nonprofit
SEPTEMBER 26, 2023
Estimated Reading Time: 10 minutes Year-End Appeal Guide The end-of-year giving season always seems near. Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA.
The Modern Nonprofit
SEPTEMBER 21, 2021
Estimated Reading Time: 10 minutes 2021 Year-End Appeal Guide. Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. Remind donors they still have time to give.
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