Why Journey Mapping is so Important to Creating Amazing Member Journeys
The MatrixFiles
MARCH 22, 2021
Here’s a simple sign-up journey: Member is already logged in, goes to the sign-up form, presses the Subscribe button next to the newsletters of her choice, and gets a thank you pop-up. This journey took some time to articulate and make easy: Individual is with a member company but doesn’t already have a password.
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