GA Apocalypse: The Deprecation of Universal Google Analytics
Whole Whale
APRIL 6, 2022
If you understood the title of this article we figured we might as well just cut to the chase…. Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Google Analytics is forcing a complete migration of older Universal Analytics to the newer GA4 tool. DO THIS STUFF NOW.
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