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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service.

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Sponsors Are Customers

The Sponsorship Collective

If the answer is, “well, Chris, I call my sponsors…sponsors, duh,” then this article is for you. You should refer to your sponsors as partners instead, right? When you think of your sponsors, what do you call them? I know what you think I’m going to say. You can, but today I want to showcase […].

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6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

For your reference, here are the fundraising tools featured in 2019 , 2017 , 2016 , and 2015. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners.

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What makes a good volunteer role?

Charity Village

This article was originally published on Volunteer Success and is reprinted with permission. “If

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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. This weekend was thrilling for me.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Because when it’s for a good cause, people are more than willing to donate (check out this article all about the psychology behind charity ). Terminology: Be careful never to use the word “raffle” when referring to your charity sweepstakes. There’s proof of that in the numbers, too. Is a Charity Sweepstakes Right for Your Nonprofit?

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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. When making something (video, blog post, article) ask yourself if this is something that would also be interesting and useful a year from now. For more on this tactic, listen to our inhouse SEO expert talk about pillar page strategy.