Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 30, 2009
Will people give through Facebook? An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." The premise of the article misses the point and ignores a fundamental principle of fundraising ? Lots of tools.
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