Text donor love to boost your end-of-year giving
EveryAction
OCTOBER 26, 2022
According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent. Why text donors? A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. TechJury has reported that SMS open rates average 98%.
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