Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Study Seasonal Trends Another fantastic tool is Google Trends. Instead, we should focus more on what people need and are searching for.

Strategy 98

Strategy Tips Google Search 98

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. I recommend Google Analytics as it’s free and quite comprehensive.

Google 225

Google Search Images Analytics 225

Amy Sample Ward

FEBRUARY 23, 2012

There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. Track your organization and your cause. Create a shared tracking space for your team or whole organization.

Social Media 249

Social Media Management Media Social 249

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Keep branding consistent Strong, consistent branding is the key to improving awareness for your organization, and consistency only gets more important as you branch out to different media channels.

Mail 75

Mail Integration Digital Strategy 75

Allegiance Group

APRIL 15, 2024

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Donor retention is how many donors continue to support your organization year over year. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

Connection Cafe

AUGUST 17, 2017

These organizations help their patients see the value of paying their bill and being a donor. On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics.

Analytics 35

Analytics Fundraising Nonprofit Foundation 35

Connection Cafe

JUNE 3, 2011

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 34

Analytics Google Chart Mobile 34

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Note on vernacular: Programmatic advertising is different from how nonprofits typically refer to “programmatic” content. How does Programmatic Advertising Work?

Audio 52

Audio Search Audience Websites 52

Volunteer Hub

MAY 4, 2022

Offering micro-volunteer opportunities can help an organization reach more volunteers and leverage new skills. As a nonprofit organization reliant on volunteers, it is key to entice people to provide some of this limited resource in exchange for the greater good. The ability to learn more about an organization before fully committing.

Volunteer 91

Volunteer Benefit Program Skills 91

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Top of Funnel: At the top of the funnel, users might be defined as potential donors who have never heard of your organization.

Digital 52

Digital Practice Donor Strategy 52

NTEN

SEPTEMBER 7, 2010

Based on the response to a couple of how-to articles about Google Analytics I've posted to the NTEN blog recently , we know there's a hunger for more information about how to understand what's going on with your organization's web site. . And judging by the referring sites, they're coming from all over. Series Sessions.

Analytics 50

Analytics Web Site Hunger 50

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

Whole Whale

FEBRUARY 2, 2023

The goal of the Request for Proposal (RFP) is to present your development project (or any project, really) in the context of your organization and larger goals. There is no one-size-fits-all RFP, but that doesn’t mean that organizations shouldn’t feel the need to write their life story — especially if it is a small project.

Guide 59

Guide Proposal PDF Hints 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. Key Report #2: Referring URLs Look at the report that tells you which Web sites are sending you traffic. site - Proper HTML coding makes a huge difference in Google rankings. We just laughed at this one.

Analytics 50

Analytics Google Search Rate 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Siloed tech/data. o Make read only accounts for data access.

Data 95

Data Measure Analytics NPO 95

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. While choices are good, they can also present a complex challenge if you are tasked with developing and implementing your organization’s MarTech stack. Data, business intelligence, reporting and analytics.

Tools 53

Tools Tips Integration Evaluation 53

Whole Whale

APRIL 13, 2022

The goal of the Request for Proposal (RFP) is to present a project in the context of the organization and its goals so that great vendors can submit the best possible proposals. References (1<5). Talk to at least 2 references they list. What is their background or experience in Google Analytics and web tracking for impact?

Process 52

Process Question Proposal PDF 52

Forum One

NOVEMBER 3, 2021

How to format the results : Presenting data findings in a way that makes sense and allows stakeholders to take action is extremely difficult, especially when stakeholders differ in their focus and approach across an organization. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out.

Report 71

Report Data Metrics Analysis 71

Tech Soup

OCTOBER 9, 2013

Coursera pairs with top universities and education organizations to offer free online courses in a wide range of subjects. Reference Sites and Books. As Elliott pointed out in his post, it isn't the most user-friendly, but you can find tutorials, reference sheets, and more here. Tools Web Building web design tswebdesign'

Resource 63

Resource Free Learning Classes 63

Bloomerang

NOVEMBER 10, 2023

The exact donation amount that you consider to be a major gift will depend on the highest donation amounts your organization typically receives. Some larger organizations may consider major donations to be donations of $100,000 or more, while smaller nonprofits might consider $1,000 donations to be major gifts.

Gift 100

Gift Raise Guide Relationship 100

AccelEvents

JUNE 21, 2021

These stages are organized based on user intent. If getting attendees to your event is your main goal, you need to cross-reference your CRM with your virtual event platform. With these analytics, you can create personalized email marketing campaigns and turn your event marketing funnel into an omnichannel marketing funnel. .

Marketing 91

Marketing Registration Map Virtual 91

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Step 1: Define your goals.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” It’s an important but often-overlooked practice for any organization. What other organizations do they support? How did they discover your organization?

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " Beth Dunn is using TwitterLocal with local artists -- a way to listen to a specific group of people who might be served by her organization's programs.

Twitter 74

Twitter Ratio Google Artist 74

Connection Cafe

JUNE 19, 2013

If you haven’t mastered donation form abandonment tracking, in-page analytics and setting up goals in Google Analytics , go back & visit those posts now. If you want to start at the very beginning, check out this Intro to Google Analytics for nonprofits series.

Issue 30

Issue Analytics Google Track 30

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

Byte Technology

JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Analytics 100

Analytics Conversation Rate Google 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Code for America , one of the organizations that we worked with, is already implementing outcome assessments.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Listening Listening is knowing what is being said online about your organization and your field. It becomes part of your organization's culture. It can be hard to retool an organization's culture to do listening as a daily part of the work flow, particularly if it isn't valued or there are concerns about negatives.

Story 72

Story Learning Organization Metrics 72

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. For each data point you will want to ask yourself “How does this affect my organization’s success?” Author: Alissa Ruehl.

Benchmark 42

Benchmark Metrics Analytics Track 42

Connection Cafe

NOVEMBER 2, 2015

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. Specific Luminate Online reports to reference: Email Message à Variant Performance Report.

Report 20

Report Channel Analytics Track 20

NTEN

JULY 28, 2010

Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Not only is the student learning about analytics and giving back to the organization, but the organization is learning from the student as well.

Analysis 40

Analysis Los Angeles Mentoring Student 40