Connection Cafe

JUNE 3, 2011

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

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Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

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Connection Cafe

MAY 19, 2011

Last week’s NTEN webinar on Google Analytics reached capacity FAST. The first thing to know is that the updates made to Google Analytics aren’t in its function. The first thing to know is that the updates made to Google Analytics aren’t in its function. But have no fear!

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Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

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Connection Cafe

APRIL 16, 2013

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M.

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Connection Cafe

JUNE 28, 2013

The summer was spent getting organized and planning for the following year among other things. Screening your database through proactive services like NCOA and DeceasedRecordFinder is much more cost and time efficient rather than researching via White Pages, Google or clipping out obituaries one by one.

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Connection Cafe

MAY 23, 2013

The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. What’s the reason?

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Connection Cafe

AUGUST 2, 2016

Google Analytics is one example of an outcome indicator. Google Analytics tells a story that you may not be seeing about your online advocates. Once this information is surfaced, your organization’s mission can be spread by asking your advocates to take action on your latest action alert. Step 2: Go to Bit.ly

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Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. See what has worked for other organizations and see if it might apply to you. Here are Google’s instructions on how to set up content experiments.

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Connection Cafe

JUNE 19, 2013

If you haven’t mastered donation form abandonment tracking, in-page analytics and setting up goals in Google Analytics , go back & visit those posts now. If you want to start at the very beginning, check out this Intro to Google Analytics for nonprofits series.

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Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. tech love to the nptech community.

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Connection Cafe

MARCH 16, 2012

Google Analytics can show you a lot you might not have realized about your visitors. Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. If you set up site search tracking in your Google Analytics instance, you can see what people searched for once they arrived.

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Connection Cafe

DECEMBER 29, 2011

After all, the common thread between baseball and Google Analytics is so obvious, right? Baseball: A Metaphor for Everything – time for your organization to start thinking differently. Google Analytics for Nonprofits – tips on using Google Analytics to gain more insight into your online marketing.

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Connection Cafe

OCTOBER 10, 2013

Here are five of the ideas they shared the following tips for letting data drive the dollars: Track conversions with Google Analytics. Review social media analytics at least twice a month. Build out your organization’s Google+ Local profile and encourage supporters to contribute reviews of your organization.

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Connection Cafe

DECEMBER 13, 2011

This Winter, Luminate Online will officially support HTML5, allowing organizations to select this new DOCTYPE when building out content. By using this feature, Convio clients will be able to do things like, for example, use the API to display a list of your organization's upcoming events on your website. Oh, memories. You're welcome.

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Connection Cafe

APRIL 6, 2020

How are those fundraising organizations going to thank and steward those new donors? According to research : An average organization with a database of 50,000 records could be wasting up to $3,200 per mailing due to inaccurate addresses and deceased records. Tons of organizations are offering free training – including Blackbaud!

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Connection Cafe

AUGUST 27, 2018

Maybe it’ll make your organization seem pushy or desperate. It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. So they search Google. Your job is to reduce cognitive strain —i.e.,

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Connection Cafe

JULY 24, 2013

The market’s perception of your organization may be very different than what you think it is or what you want it to be – you must take control of your nonprofit’s story, message and brand so that you can help shape the perception of your nonprofit’s brand. What are people saying about your organization? Step Three: Listen.

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Connection Cafe

JANUARY 11, 2017

Just between us, I’ve grown to love analytics. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. And, these organizations aren’t beginners. There are webinars, books, blogs and articles on the topic of nonprofit analytics.

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Connection Cafe

DECEMBER 8, 2011

Assembled below are Connection Café's top five online posts of 2011, as determined by our Google Analytics Top Content report. LinkedIn: Step It Up : Cheryl Black gives organizations some tips on how to use LinkedIn more effectively. I can honestly, and without bias, say that each one of these posts is truly awesome.

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Connection Cafe

MARCH 30, 2021

There are few in the digital marketing world who wouldn’t include SEO in their strategy, with organic search being the dominant channel (gaining 53% of web traffic in 2019). These days, businesses look to SEO experts to run their campaigns. This ongoing work is something SEO agencies should be old-hands at.

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Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. For each data point you will want to ask yourself “How does this affect my organization’s success?” Author: Alissa Ruehl.

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Connection Cafe

SEPTEMBER 30, 2015

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using.

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Connection Cafe

NOVEMBER 8, 2016

The experience your organization provides online must be one that converts. For example, an “Our Work” section may have individual pages describing each type of work your organization does, or an “About Us” section may have pages for Staff, History, etc. And every pixel counts.

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Connection Cafe

NOVEMBER 2, 2015

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. As always, the best way to ensure correct tracking is to test it.

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Connection Cafe

FEBRUARY 12, 2019

Multi-channel donors can be 212% more valuable for your organization than offline-only donors. 61% of organizations didn’t have a thank you/confirmation page after I signed up for email. It’s also the easiest way to run tests and experiments in something like Google Optimize (even I can do that). Not an organization.

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Connection Cafe

AUGUST 25, 2017

What steps should an organization take to audit their nonprofit website performance? Jobs to be Done Theory is about understanding what problems the website is solving for and the its responsibilities to end users and the organization, and then deciding how well is it performing those tasks. Allison: It depends.

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Connection Cafe

MARCH 2, 2015

This session will bring together thought leaders from across the field to weigh in on how your organization can stay on the forefront. Google Analytics: Using Data to Improve Your Website. Your website is the digital face of your organization. The Secret Formula for Successful Giving Days. Ignite with Ideas (plenary).

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Connection Cafe

FEBRUARY 10, 2009

We get questions and requests every day from organizations trying to figure out how to make the most out of the dollars that they have while still improving their online presence. Whenever this question comes up, I first and foremost suggest that they begin using Google Analytics and Google Webmaster Tools.

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Connection Cafe

JULY 5, 2017

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. However, most organizations make the mistake of focusing their resources on the top of ladder, when the hard work and investment is needed at the bottom. I have a confession to make.

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Connection Cafe

JUNE 26, 2018

Is there consensus within your organization about the reasons they dip into their pockets to fund your mission? With cost-effective tools like SurveyMonkey and Google Forms, the only reason to use mail-in survey is if it’s best suited to your target audience (e.g., Do you know why your donors give? And research kills opinions.

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Connection Cafe

FEBRUARY 23, 2017

If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users. They make their financial information easily accessible so that supporters can feel confident in how their donation is being used by the organization. Tweet It] !

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Connection Cafe

FEBRUARY 25, 2014

Josh: There are lots of ways to measure design success, but as a digital strategist, it’s easy for me to quantify success with analytics ( Google Analytics and Facebook Insights ). Josh: On top of the obvious reasons involved in the rewarding nature of the work, designers are highly valued at nonprofit organizations.

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Connection Cafe

MAY 6, 2015

Glancing through it in your car in the parking lot before entering the event, you notice a name you don’t know well (the attendee from the previous scenario) and read that your staff has noted that they are new to town, but had uncovered in a google search that they were a major donor to the arts organizations of their previous town.

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Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. Friday, Oct 28.

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Connection Cafe

DECEMBER 20, 2018

In most obvious ways, these two organizations are twins. It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Far too often, organizations add a page to their website without having a clear, compact reason for the page. Imagine two nonprofits that are nearly identical.

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Connection Cafe

JUNE 25, 2010

In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point.

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