Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2008

How do you organize your productivity tools effectively? What caught my eye was his diagram of how one might use a collection of google apps to for social media listening. I might tweak this dashboard and also add Google Analytics to keep an eye on your referrals. (1) 4) IGoogle - this would your customized gateway.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.). is our website.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? Arts organizations are not alone in this.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Siloed tech/data. o Make read only accounts for data access.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. I blogged about that here ).

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2013

It is the result of a collaborative data and data visualization project undertaken by the Nature Conservancy scientists, working with governments, scientists and conservation organizations around the world. They are displayed here using new data visualization tool called Google Fusion Tables technology.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.” Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. What’s your story?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " Beth Dunn is using TwitterLocal with local artists -- a way to listen to a specific group of people who might be served by her organization's programs.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations. Who’s seeing success with their Facebook page?

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Facebook Research Advocacy Analytics 123

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2007

If you type in the word "Beth," my blog comes up as the first organic search engine results (unpaid search results). Based on an analysis of 6 months of google analytics data). So, I have some questions.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Listening Listening is knowing what is being said online about your organization and your field. It becomes part of your organization's culture. It can be hard to retool an organization's culture to do listening as a daily part of the work flow, particularly if it isn't valued or there are concerns about negatives.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. It doesn’t have to be a static content either, it can change according to your organization’s activities.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

” Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. One theme that popped up was that good sense-making happens at the organizational level when you have your team or others in your organization look at results. See above).

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Social Media Metrics Media Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America. Of course, greater dollars will help expand your mission’s depth and scale.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 2, 2013

NTEN , an organization that has been very supportive and influential for Data Analysts for Social Good , helps nonprofits make smart technology decisions and provides a community for nonprofit technology leaders. To take advantage, your organization should have a social media strategy. Get social (strategically). Fundraising'

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. 3) Applause Rate: I think arts organizations might like this metric!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2008

I discovered key performance indicators while researching the Google Analytics Screencast. I jumped down the rabbit hole of KPIs and read everything by Eric T Peterson who is the founder of a company called, Web Analytics Demystified. It's about the difference between KPI and Metrics. " Now.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Code for America , one of the organizations that we worked with, is already implementing outcome assessments.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” It’s an important but often-overlooked practice for any organization. What other organizations do they support? How did they discover your organization?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

We didn’t have a unique URL for Facebook, and we didn’t have Google Analytics tracking codes set up on the web version of the email. So, for the next email we sent out, I used trackable URLs from Google Analytics for both Facebook and Twitter. Now, I was able to see stats in Google Analytics for each separate medium.

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Share Stats Social Media Analytics 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

Then you have get organized, really organized. Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating. .”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Google and Microsoft sent me mobile phones in response to my complaints about the Apple iPhone in-app donation policy. I’m also in a steep learning curve with my two new mobile phones – the Windows 7 phone from Microsoft and Nexus S Android from Google. Also, there is secondary data to review and your web site analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. We can no longer think about privacy and sharing as a black and white issue. What Are You Sharing?

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Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I'm passionate about listening - the skills, tools, techniques, and how it translates to continuous improvement of strategy and understanding the value it provides to organization's mission. CEO or well-known personalities associated with your organization. Like searching on google, it will bring you lots of noise.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

Dear Beth: I want to compile a report for my Executive Director about the impact of our online organizing strategies. When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. The organization I work for is Working Films.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. If all else fails, the message should be that the organization risks being irrelevant to its stakeholders.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

How did your organization apply it to social media measurement? We have realized that without a large budget and stringent privacy restrictions regarding Google analytics, it will take us more time to accomplish the final steps. Growth organization/membership. Who was at the meeting that led to the white board brainstorm?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

If you’re a nonprofit with a mailing address, you may have already received the card in the mail from Facebook: An invitation to claim your organization’s Facebook Places page. Facebook Places allows people to “check in&# when they’re at your organization, publicizing you to their friends.

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