Say “Yes!” to P2P Registration Data | npENGAGE
AFP Blog
SEPTEMBER 30, 2015
Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using." 'via
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