Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. The question is, do most fundraisers know their website analytics ? The aim is to keep sharing and inviting them to support the organization.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Whole Whale

JUNE 15, 2022

As a nonprofit organization, you’re always looking for ways to save money and stretch your budget. Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Grab the RSS feed at the bottom of the search results page and add to Google Reader.

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The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. In today’s digital age, websites are less of an option and more of an essential tool, especially for nonprofit organizations. But the truth is, relying solely on Facebook can limit your potential.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023). This screenshot is from the Google Bard chat results for the same question (May 2023).

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Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023). Billions of people already use chat apps like Facebook Messenger, WeChat and WhatsApp.

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Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The following is a consolidated summary of the various tools that allow organizations to explore deeper levels of data from their websites.

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Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits.

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Media Cause

NOVEMBER 15, 2022

They can give your nonprofit a deeper understanding of direct and organic traffic. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. You can find a quick guide to manual tagging in Google Analytics here.

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M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Remember that on Google it’s possible to add your Scout Quest audiences as observation audiences so you can track how they perform on paid search, or even target them with a bid multiplier.

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Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Top of Funnel: At the top of the funnel, users might be defined as potential donors who have never heard of your organization.

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Bloomerang

DECEMBER 19, 2023

If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget. which will make it harder to organize and sync your data. Accessibility: It may not be easy to share the sheet with others at your organization.

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M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. Who’s seeing success with their Facebook page? And people did indeed see successful results.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. It’s admirable for any organization or business to prioritize user privacy.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Here’s a best practice about Facebook that surfaced from the discussions. Conversation about FB Custom Tabs.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Whole Whale

AUGUST 13, 2020

Social media analytics report. For fun, have them also prepare a 30 minute presentation for the organization. Manage and Organize Photo Library. Have a volunteer organize your image assets and put them in the right folders or work to build a library on Box.com, Dropbox, flickr or a shared Google Photos account.

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Candid

OCTOBER 3, 2023

This summer, we asked a simple question on Facebook: Does a nonprofit need to produce an annual report? Google Analytics told us what pieces about our work readers were interested in, which made it easy to select pieces to re-publish in the annual report. Do you have to produce an annual report?

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Media Cause

MAY 28, 2021

During the fellowship, I was able to gain deeper understanding with Google Ads and Analytics. I was able to create tags using Google Tag manager, as well as create reports using Google Dashboard. I learned how to use Facebook ads, and manage organic social media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

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Allegiance Group

APRIL 15, 2024

Donor retention is how many donors continue to support your organization year over year. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. What is the difference between donor acquisition and retention?

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Amy Sample Ward

JUNE 13, 2011

Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K.,

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TechImpact

APRIL 23, 2014

Organic searches. “Go Go ahead and Google it.”. The vast majority of web users are using Google to identify which webpages have the information they’re searching for. This is because the motives and actions of the web user tend to be much more volatile than that of an organic searcher. come to mind? Direct traffic.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

The Salon has been a terrific listening post and generated some good ideas for how-to posts like this one from Kami Huyse about how to use google analytics to track social media campaigns. Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post.

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Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” This is why buying an email list and just asking for donations doesn’t work — these people don’t know your organization and haven’t been primed to give. Paid: Facebook lead ads. Forward to a friend.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Organizational: This is when you are sharing information as an official spokesperson for your organization or your organizational persona. View more presentations from Mari Smith. Sharing Philosophy.

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Amy Sample Ward

AUGUST 23, 2011

" How to collect email subscribers on your Facebook Page – Have you added a custom welcome page and/or email sign up form to your Facebook Page? Collecting email subscribers on your Facebook Page takes a lot more than simply adding an opt-in form to a tab — you’ll learn how to do that in just a moment."

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Forum One

MAY 5, 2022

Half of the participants present said their organizations either didn’t have many automation tools employed at all or wished they had more. The good news is that there are relatively easy paths to starting out with automation, and organizations at any stage can see results. This is not uncommon. First, what do we mean by automation?

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Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. 3) Applause Rate: I think arts organizations might like this metric!

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Care2

FEBRUARY 19, 2014

Some companies, like Zygna, had early success thanks to cheap online advertising on Facebook. Google Analytics has added their new Demographics and Interests information and that could be explored for potential audiences. Similarly, many of us are very aware that it is increasingly expensive to acquire new users.

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