M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Event Types. A number of default events are app-only and web-only.

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Analytics Google Track Data 87

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Grant Google Search Application 152

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Grant Google Track Guidelines 52

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. This monthly grant of $10,000 in ad spending allows mission-based organizations to increase their online visibility and share their cause. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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ROI Google Grant Registration 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics! Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. In a nutshell, branding is the way your organization communicates who you are and what you do. In the U.S.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ? Data Studio.

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Analytics Tools Wikipedia Track 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Why is Google making this change?

FAQ 58

FAQ Organization Analytics Google 58

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now.

Analytics 35

Analytics Google Goal Track 35

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 111

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

Qgiv

JANUARY 16, 2024

When you start planning your fundraising events, you want to make registration and management as easy as possible for both you and your donors. With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause.

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Software Tools Management Registration 52

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Benchmark 122

Greater Giving

FEBRUARY 13, 2023

Are you looking for more supporters to engage with your organization online ? For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. Let’s begin!

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Grant Google Strategy Dallas 52

AccelEvents

MARCH 23, 2021

Fortunately, virtual and hybrid events can mitigate some of these challenges. Hosting a virtual or hybrid event allows a brand to create a super event that satisfies attendees while focusing on lead retrieval. Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval.

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Virtual Synchronous Avatar API 98

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . Running a hybrid event on third-party software might prove to be difficult. The bottom line is that event planning software can make your hybrid event more successful. Event design and setup.

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Software Virtual Integration Analytics 83

NonProfit Hub

JULY 17, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

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Analytics Google Grant Nonprofit 62

Forum One

DECEMBER 20, 2023

Most Popular Blogs Explore our top content from 2023, covering a range of subjects such as digital strategy, communications trends, Drupal 10, and Google Analytics 4. Our gratitude goes out to the mission-driven organizations that we are honored to work with. Let’s continue to create a positive impact together!

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Content Drupal FAQ Government 73

EveryAction

DECEMBER 2, 2022

After 10 years of this special giving event, donors recognize this day as an opportunity to take action for social good and show up for the causes they care about: GivingTuesday 2022 resulted in a very generous $3.1 billion raised by 37 million donors for organizations and causes across the United States. million in donations.

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Celebrate United States Paypal Reflection 194

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. You can also add more events using Google Tag Manager and take advantage of the parameters feature highlighted in GA4.

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Analytics Google University Alternative 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

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Analytics Museum University Google 75

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . Running a hybrid event on third-party software might prove to be difficult. The bottom line is that event planning software can make your hybrid event more successful. Event design and setup.

Software 59

Software Virtual Integration Analytics 59

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

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Fundraising Mail Law Donation 347

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. I recommend Google Analytics as it’s free and quite comprehensive.

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Google Search Images Analytics 225

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. But, there are many other opportunities to take advantage of in the event marketing funnel. . Your Event Marketing Funnel. Not sure where to start?

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Marketing Registration Map Virtual 91

Qgiv

FEBRUARY 13, 2023

Any fundraising professional knows that planning a fundraising event is hard work. Investing in event registration software for nonprofits will help you simplify your planning process and make it easy for your donors to donate and sign up for your fundraising event! What is event registration software for nonprofits?

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Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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Google Grant Headline Tips 52

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023). This screenshot is from the Google Bard chat results for the same question (May 2023).

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Search Grant Organization Voice 52

AccelEvents

MARCH 23, 2021

Fortunately, virtual and hybrid events can mitigate some of these challenges. Hosting a virtual or hybrid event allows a brand to create a super event that satisfies attendees while focusing on lead retrieval. Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval.

Virtual 52

Virtual Synchronous Avatar API 52

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. Learn the steps this organization takes to win its members’ confidence. Kimberly A.

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Sponsor Associations North America Law 221

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget.

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Software Free Tools Adobe 88

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023). Voice assistants like Alexa or Google Assistant have introduced tens of millions of people to conversational interfaces.

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Search Grant Organization Voice 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions. While daunting, there are clear steps for any organization to adopt.

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Time Metrics Analytics Adopt 72

Nimble AMS

MAY 25, 2022

Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. To deliver a member-centric experience at your organization, you’ll need the right technology. AI and predictive analytics. Innovative e-commerce.

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Associations Technology Adopt Industry 130

Qgiv

NOVEMBER 9, 2023

A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public. It includes your organization’s mission, vision, values, and unique selling proposition. Increase awareness of your organization and its mission. Strengthen your organization’s reputation. Be authentic.

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Strategy Tips Nonprofit Conservancy 110