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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. Association Analytics Tip: Always be deliberate in the data you ask for! Here are visual examples of demographic and behavioral data using our analytics platform, Acumen.

Analytics 169
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Is someone from the AMS team included in discussions about revenue generation at your organization? Request a Demo today !

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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Why is Google making this change?

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GivingTuesday 2022: Celebrating EveryAction customers’ accomplishments

EveryAction

billion raised by 37 million donors for organizations and causes across the United States. Our participating customers—1,050 organizations—received nearly 146,000 online donations on GivingTuesday 2022. . These organizations raised over $14.4 million to power their purposes. million in donations.

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How to: Microsoft Clarity for Nonprofits (and why you should)

Whole Whale

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. It’s a subtle, but important difference.

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Scout Quest + ads: a perfect match

M+R

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.