NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

Forum One

OCTOBER 12, 2023

Speaker(s): Steven Bond, Vice President of Strategy Navigating the shift to Google’s GA4 has been a roller coaster ride for many nonprofits. We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics.

Voice 73

Voice Social Media Portland Technique 73

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. In its default state, Google Analytics tracks all activity on your website.

Analytics 48

Analytics Google Profile Metrics 48

Connection Cafe

MAY 23, 2013

The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. Examine Visits.

Websites 44

Websites Comparison Analytics Search 44

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Over the years, nonprofit organizations have matured their ads programs quite a bit. On to the goods! .

Fundraising 98

Fundraising Gift Rate email 98

Achieve

JANUARY 15, 2020

Your members make up the foundation of your organization and its fundraising endeavors, which is why it’s important to sustain association membership as much as possible. An AMS is a software solution that gathers, stores, and organizes information on your members. Feature Google Analytics tracking. Our recommendation?

Associations 52

Associations Database Integration Software 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. I blogged about that here ).

Screencast 50

Screencast Analytics Web Guinea 50

Qgiv

FEBRUARY 13, 2023

Event registration software helps organizations plan, promote, and sell tickets for events they’re hosting. Nonprofits can benefit from this kind of software to make it easy for donors to sign up for fundraising events and for organizations to keep track of registrations. What is event registration software for nonprofits?

Registration 52

Registration Software Nonprofit Gift 52

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

Feeds 102

Feeds Social Media Measure Summary 102

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. See what has worked for other organizations and see if it might apply to you. Here are Google’s instructions on how to set up content experiments.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " Beth Dunn is using TwitterLocal with local artists -- a way to listen to a specific group of people who might be served by her organization's programs.

Twitter 74

Twitter Ratio Google Artist 74

Tech Soup

AUGUST 7, 2012

Join us for a four-day series in which we’ll review creating a solid strategy, organizing and designing for your audience, and creating a strong visual framework. designed for the organization’s audience. needs from your website to feel connected to your organization and become inspired to get involved.

Picture 52

Picture Design Web Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Connection Cafe

JANUARY 11, 2017

Just between us, I’ve grown to love analytics. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. And, these organizations aren’t beginners. There are webinars, books, blogs and articles on the topic of nonprofit analytics.

Benchmark 20

Benchmark Online Analytics Beginner 20

Connection Cafe

NOVEMBER 2, 2015

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. As always, the best way to ensure correct tracking is to test it. Switch to a match-only lightbox moving forward!

Report 20

Report Channel Analytics Track 20

Tech Soup

FEBRUARY 29, 2016

From time to time, we like to shine the spotlight on nonprofit techies who go above and beyond to help out other organizations with their technology conundrums. She's our volunteer Netsquared organizer there. This coming year, they plan to organize more days of giving and service. Getting Started with NetSquared.

Tech 36

Tech Teach Florida Netsquared 36

Nonprofits Source

AUGUST 12, 2019

But there are also plenty of personal, cultural, and even regional reasons why people support one organization or another. Use these platform’s analytics to understand your audience better and the topics they care about. Research similar nonprofits: Find similar organizations to check out how they are communicating.

Video 45

Video Create Donor Los Angeles 45

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Your organization may be skeptical about the value of listening through social media channels. You may need to begin with a small, low-risk listening project and share the feedback with others in your organization.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

But ROI was not really intended to measure a technology project, program, or tool or any other isolated aspect of an organization. Financial calculations: net gain, opportunity cost, or comparison to other method. Listening is knowing what is being said online about your organization and your field. Google Analytics.

ROI 50

ROI Social Media Slides NTEN 50

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Organizing an event for the jet-setting type? Did he engage with a recent fundraising email?

Software 100

Software Donor Management Template 100

Neon CRM

DECEMBER 19, 2023

For nonprofit organizations, some website builders offer specific features tailored to their unique needs like donation processing, event registration, volunteer sign-up, members-only pages, and more. Analytics and Insights: Consider platforms that offer analytics and insights into website performance.

Websites 52

Websites Template Plugin Beginner 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

million registered tax-exempt organizations file a version of the “Form 990” with the IRS and state tax authorities. These organizations, which together pay $670 billion in wages and benefits annually, create America’s education, culture, art, religion, science, and provide many of the social services upon which our communities depend.

Data 105

Data Impact Government Files 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Tell me about your dashboard in the comments – and if you’re willing to take a screen capture or two, your organization’s dashboard could be featured on this blog! Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 5) Scenario Comparison Dashboards.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. The engagement also increased around 20% in comparison with the last year. Not only just scanning the website. This is our next step.

Conservancy 52

Conservancy Design New York City Metrics 52

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. So, here's the session description: Social Media Metrics/ROI Game. Think Nielsen Ratings ).

Metrics 56

Metrics Social Media Media ROI 56

Bloomerang

APRIL 16, 2021

oops, no, I don’t want to share that one, I’ll share my Google slides. Advomatic builds and supports websites for nonprofits and also works with a lot of great organizations, some of whom are in the room. A lot of the work we do at Big Duck is about helping organizations articulate their voice. What is it?

Build 122

Build Video New York City Communication 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I think there will be different metrics for different strategies, organizations, and tools. So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either.

Reflection 50

Reflection Measure Technorati Metrics 50

Get Fully Funded

JULY 23, 2023

Together, these elements let people know what your organization is all about and convince them that they need to be involved and donate money. In fact, YouTube is the 2nd largest search engine in the world, behind Google. billion monthly users, you have the opportunity to introduce new people to your organization.

Social Media 98

Social Media Media Strategy Social 98

Bloomerang

JULY 2, 2021

Using your organization’s vision and your messaging. You want to stay true to your organization’s mission, values and vision. And that is how you get the results of them buying into your organization, buying into your message, wanting to donate. So I did a briefing of my own organization.

Virtual 114

Virtual Communication Video Newsletter 114