Analysis of the CASE Online Fundraising Survey
Robert Weiner
SEPTEMBER 17, 2009
Steve MacLaughlin at Blackbaud has written an analysis of the CASE Online Fundraising Survey. " His analysis is at [link]. No surprise -- he focuses on the high number of responses that said they "don't know" or "don't measure" and cites the maxim "If you can't measure it, then you can't manage it."
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