NetWits
APRIL 12, 2011
Petri Darby is the Director of Brand Marketing & Digital Strategy at Make-A-Wish Foundation of America. I had a chance to spend time with Petri at SXSW this year where we talked about how Make-a-Wish Foundation of American is using social media as part of their digital strategy. He blogs at darbyDARNIT.
NetWits
MARCH 11, 2012
Big Brothers Big Sisters of America has been doing incredible work for over 100 years and, while content marketing isn’t news to them, they’re using content along with social media to make sure the online world knows about their work. Since 1938 March of Dimes has been changing the world one baby at a time.
NetWits
MAY 16, 2012
Because 50% of America, and growing, are all over mobile web. Beginning with these small but important changes will ensure your long-time and newly cultivated supporters will continue to listen & give. But proper timing is a must before they assume you are out of touch with who they are and what they need.
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