Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Apps allow citizens to use their zip codes to look up their elected officials and voice their concerns or support on a policy issue are not unique to Twitter as I learned from posting about the App on Google+. Voice for America’s Children has a similar app on Facebook. Just tell me how to use it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 29, 2007

Roger Carr has said it much better than I can in his post directing his blog readers to the Sharing Foundation's America's Giving Challenge fundraiser set up by Michele Martin. I met Bob through Facebook. Thank you Michele and Roger! I'd also like to point over to Bob Uva's blog post about the supporting the Sharing Foundation.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2009

It's called Bullseye Gives, a special Facebook page inviting folks to decide how they should allocate $3 million among ten large institutional charities, including: Parent Teacher Association Feeding America The Salvation Army American Red Cross National Parks Foundation Breast Cancer Research Foundation St.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2009

He's too young to set up a birthday campaign on Facebook Causes and asked me to donate $10 to the Sharing Foundation. This year, I'm sitting out the America's Giving Challenge , but this group volunteers, parents of Cambodian adopted children, and board members took the plunge into Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2008

How much has been raised on Facebook? There isn't a comprehensive study that looks at total dollar amounts raised from all fundraising apps on Facebook. Wired Fundraiser report from Network for Good reports on the Long Tail of Facebook Causes from FrogLoop from July 2007 which shows less than impressive dollar amounts.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2016

What Happened on Give Local America Day? Early on Give Local America Day , reports of slow page loads and server crashes started to trickle in from a couple of community foundations hosting Giving Days using the Kimbia platform. The Give Local America Day is a centralized campaign all on one day using the same platform.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2012

This will be my first visit to South America and I could not have asked for a more joyous introduction to social good and social media in that country. Check the agenda , the list of speakers , follow the entire event via live stream and engage in the global conversation through Facebook and Twitter. Learn more on the web site.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. You’ll also notice that the comments have many likes and many of those come directly from the Facebook admin for the page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube. Social media promotion of the event was in full swing.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2007

I'm also going to share my learnings about what works or doesn't work on Facebook for this situation. I'm bound to make mistakes (in part because I'm well over the legal age limit for Facebook and I'm pretty good at making public mistakes.). But mistakes are fantastic learning opportunities.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger. Based on our post-event survey of more than 9,000 individual donors, 67 percent heard about the event via email, 23 percent via Facebook, and 4 percent via Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2011

One email to David Cush, the CEO of Virgin America and he graciously agreed to help out. Go ahead, give G+, Facebook or your Tumblr a workout. Porter Gale Porter Gale is former VP of Marketing at Virgin America. Getting the place ticket was easy. Finding the perfect bone marrow match for Amit Gupta is the real challenge.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

I just returned from doing two days of facilitating a Networked Nonprofit training in Mexico City with Oxfam Mexico and participants from offices throughout Latin America, South America, and Caribbean. Participants did some hands-on exercises, analyzing their content engagement and consumption on Twitter and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

Think about all those marathons or walking events for social causes that have been around before Facebook. But the idea of doing this through your online social networks has become normalized in the last few years as online social networks have become intertwined with our lives.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

How about Facebook friends in India? Just because you can translate a Facebook status update from English into Cantonese using a Google tool doesn’t mean that you should, nor is it an effective part of an international social media strategy. Hands up who’s got a Twitter follower from Japan? Probably not. Be relevant.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

Earlier this week, I flew across the country (thanks Virgin America !) As always, lots of fun to actually see my co-author, Allison Fine , in person. I asked folks if they were on Twitter or Facebook, most people raised their hands. Earlier this week, I flew across the country (thanks Virgin America!)

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2011

Here are some statistics that show just how important Facebook, Twitter and YouTube were to our success. Here is the breakdown of where our unique visits came from: We earned 202 new likes on our Facebook page on November 16, 2011 and increased our fans by 1,263 since Give to the Max Day 2010. Average time on site was over 9 minutes.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2012

October 11 has been declared the “ International Day of the Girl ” and the launch of an international campaign called “ Because I am A Girl ” by the Plan, one of oldest and largest children’s development organizations in the world that works in 50 developing countries across Africa, Asia and the Americas to promote child (..)

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter). Mark is an e-activist who interviews homeless men and women, and shares their stories across every digital medium he can find — YouTube, Twitter, Facebook, Google +, you name it.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2007

Ranger Rick Image from Facebook profile. Facebook has been taking down organizational profiles for nonprofits, including Ranger Rick's profile. Your childhood hero, Ranger Rick, has been banished from Facebook. Your childhood hero, Ranger Rick, has been banished from Facebook. social networking sites.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

My first ladder of engagement was developed for the America’s Giving Challenge contest that I won in 2008 - it was a framework that used the “community manager” or “network weaver” as the human face to connect with people and bring them to the next level of involvement. Facebook Ladder of Engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Roger Carr, Everyday Giving Blog , signed up to help me with a Bloggers Campaign part of the Sharing Foundation's Americas Giving Challenge , Today, I observed a twitter exchange from Angela to Roger. I thought she might be referring to our campaign, so thanked her. Yes, indeed Laura is helping us out. Thank you Laura! Yep, it's working!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2009

ServiceNation , a national campaign to increase service opportunities and elevate the importance of service in America, has received a $500,000 grant from Facebook as part of its expanded partnership.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2007

From Nhung Son's Facebook Photos Two weeks ago, Blogger Michele Martin , set up an America's Giving Challenge widget for the Sharing Foundation to support the project over at Global Giving. He contacted me through Facebook to let me know he wanted to help! Other bloggers have also signed up to participate and many have.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2014

I’m facilitating and presenting on a panel session at the Opera America National Conference taking place in San Francisco this week with Guillaume DeCugis, CEO of Scoop.It and Sean Waugh, San Francisco Opera. Freedom and Concentrate (for the MAC) are two examples.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2011

In addition, the “Games for Change Around the World” panel will discuss the efforts of the three current Games for Change international branches in Latin America, Europe, and Korea. June 20 – 22 is fast approaching.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2010

Once they arrived in America, they organized an all-night candlelight vigil in front of the White House to call attention to their father's plight. I've never met them face-to-face, but almost four years to the day, our paths crossed virtually when their father, a human rights activist, was thrown in jail in Cambodia.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

Feeding America has a national hunger study. You can’t link to a specific page inside the document – if you want to share one page on Facebook the best you can do is link to the whole document, and when your friend clicks and realizes it’s a 30 page PDF they hate you. how payday lenders have increased payments to lobbyists.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2011

Note from Beth: Last Spring, Allison Fine and I did an evaluation report for the Case Foundation on the America’s Giving Challenge 2009. If you’d like to discuss it, chip in over at Facebook , or via Twitter using the hashtag #tiptheculture. It’s downloadable as an ePub or as a PDF. By Patricia Martin, 2010.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

I’ve had a lot of experience with online contests, both as a participant (winner) and working two reflection papers for the Case Foundation ‘s America’s Giving Challenge. While they had a relatively smaller number of followers on Twitter or Facebook, they had focused on engaging their community online.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2008

I found this slideshare show by Michael Weiksner, BJ Fogg, and Xing Kin Lui from a class at Stanford called " Creating Engaging Applications on Facebook." The visual shows the results of a pattern analysis of the 100 most popular Facebook applications (video of lecture here ). Need to go digest.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Dan Michel from Feeding America shared how his team measures and tracks their social media and links to key performance indicators. Hildy Gottlieb asks for advice about what to do about those pesky community pages on Facebook. The dashboard shows rough sentiment analysis, # of mentions and links. Many answers here.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

All that to day I'm behind two or three days with saying thank you to a couple of friends for helping out with the America's Giving Challenge. Amy Sample Ward put the Global Giving Widget on her Facebook profile. She also pointed to my facebook cause recruitment video. She set up the Global Giving fundraiser and donated too.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2008

Anyway, I'm using my status on Facebook to tell everyone what I want for my birthday later this month. I'm glad we're friends on Facebook and that he reads my status. We've never met face-to-face, but I think he emailed me a question after reading an article I wrote for a print publication and we've been Facebook friends.

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