It’s Time to Go Beyond the Usual Suspects in Planned Giving
Connection Cafe
DECEMBER 5, 2018
The average bequest from a middle-class person is roughly $70,000). This points to a truth that many planned giving professionals know, that their bosses often miss: In aggregate, middle- and upper-middle-class donors have far more potential for planned giving that do a few of an organization’s top benefactors.
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