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It’s Time to Go Beyond the Usual Suspects in Planned Giving

Connection Cafe

The average bequest from a middle-class person is roughly $70,000). This points to a truth that many planned giving professionals know, that their bosses often miss: In aggregate, middle- and upper-middle-class donors have far more potential for planned giving that do a few of an organization’s top benefactors.

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Ignite their Passion! The Resurgence of Values-Based Marketing

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The ad appeared as a subversive response to a growing conservative swing in America: “Many Americans, particularly working class and middle-class whites, responded to the turbulence of the late 1960s by embracing a new kind of conservative populism.”. The History Channel. Also in 1971, organizations like Greenpeace rose up.

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Constituent Empowerment, as old as Lady Liberty

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The statue was a gift, of course, but America had to come up with the pedestal on which to set the statue. He was astounded that America was so apathetic concerning this magnificent gift. His scathing editorials demanded that America step up and provide a home for such a beautiful work of art.

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3 Ideas for Inspired Social Media Content

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For example, W reaths Across America shared content from another organization: . For more on implementing these social media tips and other best practices for social good organizations, sign up to learn about the Organizational Best Practices classes offered through Blackbaud University. .

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How to Identify the Right Partner for Employee Matching Gifts Programs

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One option is to direct all funding to a large nonprofit organization like the American Red Cross, Feeding America, Salvation Army, or others that have a broad reach. Can’t get enough background on successful partnerships in the private and social sectors? Register here!

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