Connection Cafe

MARCH 18, 2011

Here's what I came away with: Nonprofits have to step up their game because for-profit marketers like Netflix and Amazon are way ahead of us with personalization. Every time you send an email to someone that doesn’t acknowledge that you know who they are, they stop listening to you.

Report 42

Report Amazon Demographics Convio 42

Connection Cafe

NOVEMBER 21, 2013

When you add something to your cart on Amazon it suggests other items for you to consider. Maybe you should be pushing your family events in one area, while focusing more on galas in another. You know what they like. From just one transaction you can make assumptions as to what else your customer might like to purchase.

System 35

System Data Arts Amazon 35

Connection Cafe

JUNE 7, 2012

The major purveyors of e-book platforms (Amazon, Apple, Barnes & Noble) all want to make it easy for you to produce content, and make it sound as easy as uploading HTML or Word Documents.

Strategy 36

Strategy Social PDF Amazon 36

Connection Cafe

SEPTEMBER 9, 2019

Once you have your story down, try using these three tactics to keep your supporters engaged throughout the year: Provide Relevant Content: In an era where we are given custom recommendations from Amazon, Netflix and Spotify, your supporters expect content relevant to their interests.

email 36

email Build Articulate Campaign 36

Connection Cafe

APRIL 24, 2009

Amazon Payments™ solutions for Nonprofits - Unlock millions of potential donors for your cause. Amazon will be out in full force at NTC, showing how nonprofits can help maximize their online fundraising campaigns and attract millions of potential donors with Amazon Payments.

NTC 20

NTC San Francisco Amazon Chad 20

Connection Cafe

MAY 11, 2016

In a world of Amazon and Google, constituents have come to expect a tailored online experience. For most organizations, new constituents come in all shapes and sizes. They enter your database from multiple engagement pathways and have wide-ranging experiences (or no experience at all) with your organization.

Support 20

Support Database Amazon Demographics 20

Connection Cafe

APRIL 14, 2017

Have charities been able to learn from e-commerce sites like Amazon and Zappos to improve their online donor journey? The latest figures from the Blackbaud Index for Canadian giving and U.S. So what’s driving this increase in online giving ? Have we finally broken through to millennials with our fundraising efforts?

Online 41

Online Giving Mail Channel 41

Connection Cafe

OCTOBER 22, 2020

While early data-sharing was pioneered in the 1980s and grew in the 1990s leveraging telecommunication (ie, telephone) technology, it was not until 2010 that cloud-providers such as Amazon Web Services, Microsoft Azure, and Rackspace Hosting began setting the pace as cloud providers.

Integration 28

Integration Database Data System 28

Connection Cafe

AUGUST 1, 2013

Have you ever purchased something from Amazon? Communicate that by visiting your organization, your guests are part of something bigger than a museum exhibit or a symphony performance, they are becoming an integral part of your mission advancement. Have A Follow Up Plan. Did you notice the emails you started receiving from them post purchase?

Donor 44

Donor Benchmark Museum email 44

Connection Cafe

OCTOBER 8, 2013

Use that valuable data to engage with them using the Amazon model: “If you like X, you might also like Y.”. Once someone has visited your organization, you (should) have some valuable information about them: their name, contact information and, based on what they came to see, a peak into what they’re interested in. That might be…. “If

Costa Rica 46

Costa Rica Tips Arts Culture 46

Connection Cafe

AUGUST 12, 2011

I suggested that Layla read The Networked Nonprofit: Connecting with Social Media to Drive Change (Amazon) by Beth Kanter and Allison Fine (which she told me she had already started). Integrating Communications and Fundraising , an article at CharityComms, also makes the case for why it makes sense to merge these functions.

Team 28

Team Community Blended Amazon 28

Connection Cafe

DECEMBER 2, 2016

Marketing automation is broadly used in the corporate sector and allows organizations to sell like Amazon – that is to nurture prospects with highly personalized, useful content that converts prospects into delighted donors. Marketing Automation – If you haven’t tried out marketing automation, now is the time to explore.

Data 20

Data Donor Beginner Database 20

Connection Cafe

JULY 17, 2015

Time to learn from Hulu, Amazon and Netflix! I spend my days talking with nonprofit organizations about developing great communication plans for their supporters. Maybe I’m too close to have an unbiased view here. But, I don’t think I am. Here’s why. About a year ago I cut cable out of my life and became a full-time streamer.

Stream 20

Stream Newsletter Images Donor 20

Connection Cafe

MARCH 12, 2015

I wouldn’t buy a product off Amazon that has a 1 or 2 star review because people’s experience with that product is subpar, nor would donate to a charity that those who came before me had a poor experience with. Encourage supporters to write an online review. This could be on Guidestar, Charity Navigator, or other charity review site.

Mobile 20

Mobile Blackbaud Review Empowerment 20

Connection Cafe

JANUARY 28, 2016

Social Movements for Good is available through Amazon and Barnes & Noble. Derrick recently released Social Movements for Good to help us better understand how today’s viral social good movements make their way into our culture.

Teen 20

Teen Social Empowerment Audience 20

Connection Cafe

SEPTEMBER 17, 2013

Incentives are a nice-to-have for card sorts and we usually go the route of doing a drawing for an Amazon gift card instead of offering one to each participant. Those that meet your criteria are then asked for their contact information and you can follow-up with them for the card sort.

Design 36

Design Process Web Test 36

Connection Cafe

JANUARY 14, 2019

Sometimes, you look at a toaster on Amazon, and then toaster ads follow you on every other site you go to. Share a photo of them from previous events or campaigns or remind them of a handwritten note they wrote. Always watch out for coming off as creepy. Makes you want to hate toasters! Personalization is encouraged, stalking is not!

Personal 22

Personal Foundation Data Donor 22

Connection Cafe

OCTOBER 5, 2011

Personalization - In an era of Amazon, Netflix, Facebook (and the list could go on and on) it's no longer enough for us to have "Dear FIRST NAME" be our only form personalization. Badges provide you a free way to motivate your participants and keep them engaged in your event.

Tools 32

Tools Badge Convio Instruction 32

Connection Cafe

AUGUST 25, 2017

If I could donate in the same way people have started making orders from Amazon, I feel I would contribute so much more simply out of the convenience. A : That gets me thinking about the ‘Internet of Things.’ Devices like Alexa have changed the way people shop. Want more nonprofit website design best practices?

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

OCTOBER 11, 2010

Besides looking through standard web site content, they comb through peoples’ conversations on blogs, Twitter, Facebook, Amazon, and Youtube, and the list goes on. There are lots of tools available to help you monitor conversation across the social landscape.

Social 30

Social Search Cancer RSS 30

Connection Cafe

OCTOBER 22, 2013

We like Amazon gift cards. Those that meet your criteria are then asked for their contact information and you can follow-up with them for the card sort. Since a moderated usability test can take about an hour, we suggest offering an incentive for participants. Research Questions.

Test 33

Test Design Process Web 33

Connection Cafe

AUGUST 14, 2013

A $20 Amazon gift card will usually do the trick. Those that meet your criteria are then asked for their contact information and you can follow-up with them for the interviews. Interviews are typically more time-consuming for the participants so you may want to offer an incentive to thank your constituents for their time. Research Questions.

Interview 32

Interview Survey Design Process 32

Connection Cafe

MARCH 23, 2015

Think about it: donors are ordinary people utilizing innovative services like Netflix, Amazon, and Apple every day. The Future of Fundraising : npEXPERTS Panel. Frank Barry, Shanon Doolittle, Steve MacLaughlin, Donna Wilkins. They’ve become accustomed to highly-tailored, smart content in the rest of their life.

Analytics 20

Analytics Storytelling Conference Philanthropy 20

Connection Cafe

JANUARY 27, 2014

Technology has enabled increases in personalization in most aspects of our experience (Amazon, Twitter, and Facebook come to mind), although even strident technologists will admit that technology-mediated communication is often a poor substitute for a face-to-face discussions. A Delicate Balance.

Trend 35

Trend Technology Retention Channel 35

Connection Cafe

MARCH 9, 2016

And, when Amazon says, “Welcome back Ashley, here are some things ’Related to Items You’ve Viewed‘ and some items ’Inspired by Your Wish List,’” you’d better take notes. The report also shows that 14% of all online donations were made on a mobile device in 2015. So, hold yourself accountable to the technological reality of the market today.

Online 20

Online United States gMail Amazon 20

Connection Cafe

MARCH 13, 2018

In other words, by asking supporters to add their names to a petition before Earth Day to stop deforestation in the Amazon, you’re not only convincing them to take an action that supports your mission. When someone is already in the mindset of caring about your work, convincing them to give is that much easier. Optimizing Your Moment.

Advocacy 36

Advocacy Create Fundraising Test 36